{
  "show": "ASCO Annual Meeting 2027",
  "checked": "2026-09-15",
  "dateConvention": "Full event dates in hub, venue facts and Event schema; exhibit dates labeled separately.",
  "dates": {
    "full": "June 4–8, 2027",
    "start": "2027-06-04",
    "end": "2027-06-08",
    "exhibits": "June 5–7, 2027"
  },
  "venue": "McCormick Place",
  "eventSources": [
    {
      "url": "https://www.asco.org/annual-meeting",
      "label": "Official dates and event information"
    },
    {
      "url": "https://www.asco.org/meetings-education/meetings/exhibitor-advertiser-information/exhibit-opportunities",
      "label": "Organizer details"
    },
    {
      "url": "https://www.asco.org/annual-meeting",
      "label": "ASCO official meeting dates and McCormick Place venue"
    },
    {
      "url": "https://www.asco.org/meetings-education/meetings/exhibitor-advertiser-information/exhibit-opportunities",
      "label": "ASCO official 2027 exhibit dates: June 5–7"
    },
    {
      "url": "https://www.asco.org/annual-meeting/program/program-overview",
      "label": "A detail for your brief",
      "fact": "The organizer says the 2027 program will contain more than 200 sessions and will be released in mid-November 2026."
    },
    {
      "url": "https://www.asco.org/annual-meeting/exhibitors/host-event",
      "label": "Plan around the program",
      "fact": "Ancillary functions require an Ancillary Event Request; the 2027 guidelines and blackout times are due closer to the meeting."
    }
  ],
  "photos": [
    {
      "placement": "hero",
      "alt": "Two women healthcare professionals reviewing an X-ray together",
      "caption": "Clinical collaboration — sector photograph.",
      "source": "https://www.pexels.com/photo/doctor-and-nurse-looking-at-an-x-ray-picture-and-smiling-7446998/",
      "siteSrc": "/shows/june-r2-images/asco-doctor-and-nurse-looking-at-an-x-ray-picture-and-smiling-1600.webp",
      "photographer": "Gustavo Fring",
      "license": "Pexels License",
      "licenseUrl": "https://www.pexels.com/license/",
      "classification": "sector",
      "provenance": "Licensed industry reference photograph, not a photograph of this show or a Purple project.",
      "checked": "2026-09-15"
    },
    {
      "placement": "people",
      "alt": "Two researchers collaborating at a microscope",
      "caption": "Medical research collaboration — sector photograph.",
      "source": "https://www.pexels.com/photo/man-and-woman-using-a-microscope-8770729/",
      "siteSrc": "/shows/june-r2-images/asco-man-and-woman-using-a-microscope-1600.webp",
      "photographer": "Gustavo Fring",
      "license": "Pexels License",
      "licenseUrl": "https://www.pexels.com/license/",
      "classification": "sector",
      "provenance": "Licensed industry reference photograph, not a photograph of this show or a Purple project.",
      "checked": "2026-09-15"
    },
    {
      "placement": "detail",
      "alt": "Blue-gloved laboratory worker handling a small sample beside a petri dish",
      "caption": "Laboratory process detail — sector photograph.",
      "source": "https://www.pexels.com/photo/hands-of-a-person-in-blue-gloves-holding-glass-tools-8540147/",
      "siteSrc": "/shows/june-r2-images/asco-hands-of-a-person-in-blue-gloves-holding-glass-tools-1600.webp",
      "photographer": "www.kaboompics.com",
      "license": "Pexels License",
      "licenseUrl": "https://www.pexels.com/license/",
      "classification": "sector",
      "provenance": "Licensed industry reference photograph, not a photograph of this show or a Purple project.",
      "checked": "2026-09-15"
    },
    {
      "project": "SpecialtyRx",
      "placement": "proof",
      "alt": "SpecialtyRx staff at a counter within a purple and white pharmacy-services exhibit with overhead branding.",
      "caption": "Related Purple portfolio project: SpecialtyRx",
      "source": "https://purpleexhibits.com/specialtyrx/",
      "siteSrc": "/shows/june-portfolio/asco-proof-1600.webp",
      "provenance": "Purple Exhibits portfolio photograph for its own website. Actual project identified; not a claimed build at this future event."
    }
  ],
  "editorialNote": "Original exhibit planning concepts. Purple is an independent exhibit builder; design suggestions are not organizer rules. This local preview does not send email; the WordPress package uses the site mail transport."
}