California Restaurant Show 2027 · Budget & deadline sheet
September 12–14, 2027 · Anaheim Convention Center, Anaheim, CA
September 12–14, 2027 · Anaheim Convention Center, Anaheim, CA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Published rates:
- Booth space: $41.25 per sq ft in 100 sq ft blocks, 2026 rate
- Corner premium: $350 per corner, 2026 rate
- Drayage: About $170–180 per cwt, 200 lb minimum, 2026–27 planning figure
- Customer invitation credit: Up to $2,000 toward the next year’s booth, 2026 program
Key dates
- Design sign-off with Purple: Early July 2027
- Early July 2027: Design sign-off; show-special header, demo counter and appliance power list approved.
- July to mid-August 2027: Production in Fishkill, NY: counters, aisle headers and graphics built and test-fitted.
- About 3 weeks before move-in: Crates ship to the advance warehouse; electrical, Smart City internet and catering orders placed.
- Days before September 12: Move-in; our project manager and vetted local labor install, power the equipment and run a test cook.
- September 12–14, 2027: Three show days on a 10-to-5 schedule, closing an hour early on Tuesday; our project manager is on call for repairs and restocks.
- After 4 p.m. on September 14: Dismantle; equipment packed to your return plan and the booth sent to storage or the next show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Email the Restaurant Events account executive the booth you want, then complete the online contract the organizer sends
- Decide whether a corner, $350 each at the 2026 rate, earns its cost for your demo
- Choose the main floor or the Pizza Tomorrow Summit Pavilion before you sign
- Send Restaurant Events your show special: the product, the offer and one sharp photo
- Request co-branded customer invitations and a promo code once you are booked
- List every appliance with voltage, amperage and plug type for the electrical order
- Approve the booth design by early July 2027
- Book rooms through Connections Housing, the official housing partner
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/california-restaurant-show/