Natural Products Expo West 2027 · Budget & deadline sheet
March 2–5, 2027 · Anaheim Convention Center, Anaheim, CA
March 2–5, 2027 · Anaheim Convention Center, Anaheim, CA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Published rates:
- Booth space, inline: $9,384 per 10×10, 2025 rate card (latest published)
- Booth space, island: $122.11 per sq ft, 2025 rate card (latest published)
- Standards application: $95 per application, non-refundable, fee published in 2026
- Drayage: About $170–180 per cwt, 200 lb minimum, 2026–27 planning figure
Key dates
- Booth Approval Form due for every booth: January 15, 2027
- Design sign-off with Purple: Mid-December 2026
- Mid-December 2026: Design sign-off; drawings marked with every height, hanging sign and sampling station for the Booth Approval Form.
- By January 15, 2027: Booth Approval Form filed with diagrams, hand-washing kit choice, alcohol and audio answers.
- January to early February 2027: Production in Fishkill, NY: counters, sneeze guards, fabric graphics and lighting built and tested.
- About 3 weeks before move-in: Crates ship to the GES advance warehouse; GES, electrical, storage and caterer orders placed.
- Days before March 3: Move-in; our project manager and vetted local labor install, then run a sampling and health check at the counter.
- March 3–5, 2027: Exhibit halls open; after the floor closes March 5 we dismantle and send the booth to storage or your next show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Clear New Hope's Standards review for every SKU you plan to show and sample
- Nominate products for the NEXTY Awards by December 2, 2026, at $250 per nomination
- Sign off the booth design by mid-December 2026 so the Booth Approval Form goes in by January 15, 2027
- Count samples per server per hour, times show hours and staff, at the 2026 limits of 4 ounces of food or 8 of drink
- List refrigerated, frozen and dry product and order GES on-site storage
- Set up your products in Beacon Discovery, included with booth costs for CPG brands
- Book hotels through onPeak, the only housing provider Expo West 2027 endorses
- Send logo, packaging files and sell sheets to Purple; prices go on sheets, not signs
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/expo-west/