Natural Products Expo West 2027Exhibitor guide: booth costs, dates and deadlines

For most Expo West brands the right tier is a 10×20 sampling inline: rentals run $7,500 to $15,000, while a custom 20×20 island runs $50,000 to $120,000. Refrigerated counters, sneeze guards, hand-washing stations and product freight move the number here. New Hope bills space on top: $9,384 for an inline 10×10 on its 2025 rate card (latest published).

Expo West's mandatory Booth Approval Form is due January 15, 2027, with a diagram of the whole booth showing every height, any hanging sign and your sampling, alcohol and hand-washing plans. Show staff keep working through forms until February 24 with no promised answer, and booths that never filed face Anaheim Fire Marshal review before opening. We need design sign-off by mid-December 2026 to file on time.

Yes. A rental covers the frame, fabric graphics printed without foam core, lighting, a sampling counter with a sneeze guard and under-counter storage, plus freight, installation and dismantle on one fixed proposal. New Hope supplies no standard drapery for islands, so on an island rental we finish every exposed side. After the show the rental comes back to us, with nothing for you to store.

Only in a narrow lane. Under the 2026 rules, full-time staff could hand-carry 100 pounds with no dollies or carts, and the union could ask for proof of employment; GES cartload service took up to 600 pounds from the marshalling yard. A built booth goes up with GES labor or a registered exhibitor-appointed contractor, which is our route: we file the EAC notice and certificate of insurance with GES.

Under the 2026 sampling rules, food samples stay at 4 ounces or less and non-alcoholic drinks at 8 ounces, handed out by gloved staff, never self-serve. You may sample only what you make or distribute; extra ingredients and traffic builders like coffee come from the convention center's exclusive caterer. Every open-sampling booth needs a hand-washing kit and a sneeze guard, so we build both into the counter.

Only through the convention center's exclusive caterer, under the 2026 rules: it buys the alcohol, resells it to your licensed company and supplies the certified bartenders who pour it. Guests must be 21, and the booth posts the organizer's exact 21-and-over, photo-ID sign. We build a back bar with room for the caterer's bartender and print the sign into your graphics.

Plan about $170 to $180 per hundredweight with a 200-pound minimum, our 2026–27 planning figure for this building; GES bills drayage to you at its exhibitor kit tariff. Cases of product are the heavy part, so we consolidate them with the booth crates, give refrigerated goods their own delivery plan and show the drayage figure as a separate line before you sign.

In 2026 the show used Halls A to E, the Arena, Level 3 and ACC North, with space picked in Priority Points order. That year Hall E, under a 13-foot-8-inch ceiling, allowed no hanging signs and capped islands at 12 feet, while ACC North and Level 3 required full flooring and 8-foot-deep inlines. We draw for your hall once it is assigned.

We build the counters and walls to reconfigure, so the same booth can follow you to Newtopia Now, the Summer Fancy Food Show or SupplySide Global with new graphics for each audience. Between shows it sits in our storage, gets its counter refitted for the next product mix and ships to whichever advance warehouse that show names.

Expo West 2027 runs Tuesday, March 2 to Friday, March 5, 2027. Education sessions run all four days, and the exhibit halls at the Anaheim Convention Center open Wednesday, March 3 through Friday, March 5. For exhibitors the first hard date comes earlier: the Booth Approval Form is due January 15, 2027.

At the Anaheim Convention Center, 800 West Katella Avenue in Anaheim, California. The 2027 floor plan maps Halls A to E, the Arena and Level 3. New Hope names John Wayne Orange County Airport (SNA) and LAX as the closest airports, and onPeak is the only housing provider it endorses.

New Hope counted 66,000 registered attendees and more than 3,200 exhibiting brands at the 45th Expo West in March 2026. The 2025 show drew more than 64,000 attendees and the 2024 show over 65,000, while the 2019 edition drew more than 86,000 attendees from 136 countries and 3,600+ exhibiting companies.

No. Expo West is a trade-only show, and anyone who cannot show a direct professional tie to the natural products trade does not qualify to attend. Everyone 16 and older must qualify as an attendee or exhibitor, children 15 and under need a Children's Badge, and no one under 18 may be on the floor during move-in or move-out.

New Hope Network, part of Informa Markets, sells the space. New brands pay a non-refundable application fee, which also covers Newtopia Now, then submit their products for the Standards Team review against the Ingredient Standards; New Hope reviews applications within 5 to 7 business days, and an application must be completed and approved within 90 days or it expires. An approved application stays active for one year from submission, and returning exhibitors choose space in Priority Points order.