Global Produce & Floral Show 2027 · Budget & deadline sheet
October 20–22, 2027 · Atlanta, GA
October 20–22, 2027 · Atlanta, GA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Published rates:
- Booth space: $52 per sq ft for IFPA members, $104 for nonmembers, 2026 rate
- Refrigerated storage handling: $1.09 per pound minimum product handling, 2026 show
- Fresh Ideas Showcase shelf: $1,080 for members, $2,160 for nonmembers, 2026 pricing
- Drayage in Atlanta: About $150 per cwt with a 200-lb minimum, 2026–2027 planning figure
Key dates
- Design sign-off with Purple: Early August 2027
- Early February 2027: IFPA opens 2027 booth applications; we help you choose footprint and frontage before priority-point assignments.
- Early August 2027: Design sign-off, with cold case, sampling and floral plans agreed and every display height checked against IFPA's guidelines.
- August to September 2027: Production in Fishkill, NY over 30 to 45 days; service orders, sampling approval and contractor paperwork filed.
- About 3 weeks before move-in: Booth crates ship to the advance warehouse; your product is booked direct to show-site cold storage with dated labels.
- Days before October 20: Move-in; our project manager and vetted local labor build, wire the cold cases and test them before product arrives.
- October 20–22, 2027: Show days, then dismantle after the final close; leftover product gets donation labels and crates head home or to storage.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Apply for space when IFPA opens 2027 booth applications in early February
- Tally your priority points: exhibiting years, membership years and IFPA spend
- Keep IFPA membership current so you hold the member rate and your loyalty points
- List every product you will sample, with portions per hour and cold storage needs
- Book a Fresh Ideas Showcase shelf for anything launched in the past year
- Plan produce and floral shipments direct to the show site with dated labels
- Send logos, pack shots and spec sheets, and approve the concept by early August 2027
- Staff the booth to the final close; early teardown costs a priority point
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/global-produce-floral-show/