Global Produce & Floral Show 2027Exhibitor guide: booth costs, dates and deadlines

For a grower-shipper, the usual starting point is a 10×20 inline: $7,500 to $15,000 as a rental or $15,000 to $45,000 custom. Space is separate; IFPA billed members $10,400 for that footprint in 2026, at $52 per square foot, and nonmembers double. Refrigerated cases, floral water and island signs move the build price most; a custom 20×20 island runs $50,000 to $120,000.

IFPA opens 2027 applications in early February 2027. For 2026, returning exhibitors applied between February 10 and 24 for early assignment, paid in full by April 7, when refunds stopped, and then picked booths in priority-point order over Zoom. We need your design sign-off by early August 2027 to build in Fishkill and land everything before move-in.

IFPA's own inclusions are thin: in 2026 an inline came with back drape (blue in first-timer pavilions), an ID sign and aisle carpet, while booth flooring was required and extra. Our rental adds the frame, printed graphics, lighting, a refrigerated or ambient display counter, freight, install and dismantle on one price. Frames come back to us afterward; custom counters can stay yours.

Georgia is a right-to-work state, so your company's full-time employees can assemble and dismantle the booth without a union card, while freight handling and utilities go through the official contractor. If Purple installs instead, IFPA's 2026 rules called for its prior written approval of us as your exhibitor-appointed contractor, backed by proof of liability insurance, and we file that request for you.

Under IFPA's 2026 rules, every exhibitor who sampled filed a sampling approval form, kept portions small, served drinks in sample cups rather than full cans or bottles, wore gloves and sold nothing. Alcohol needed IFPA's written permission, traffic builders such as coffee, soda and water came from the convention center caterer, and only the caterer's bartenders poured. We file the forms and build the counter around them.

Not through the advance warehouse, which had no refrigeration in IFPA's 2026 kit. Perishables and floral went direct to the show site, into refrigerated or frozen storage, and color-coded labels told the contractor which morning to bring each pallet to your booth; unlabeled product defaulted to the first expo day. Packing product on its own bill of lading with a separate weight certificate earned a 25% material handling discount.

Your company pays it: the show's general contractor bills drayage at its published rate, a role GES held in 2026. Our Atlanta planning figure is about $150 for every 100 pounds, never billed below 200 pounds. Daily runs between cold storage and your booth were free in 2026, but refrigerated storage handling ran $1.09 per pound, so your bill covers product as well as booth crates; we pack the crates light and put the estimate on your proposal.

By product segment: in 2026 IFPA placed exhibitors in Produce, Floral, Complementary Items or Business Solutions, with a Retail Solutions Pavilion for retail-focused suppliers. Within that, returning exhibitors choose in priority-point order (two points per year exhibiting, one per consecutive membership year, one per $3,000 spent with IFPA), and newcomers follow by payment date. We map your points and shortlist spots before your selection appointment.

Produce brands get the most from a kit that travels. The same cold cases, back wall and counters can follow you to the NGA Show in Las Vegas, IDDBA in Atlanta or PLMA's private label show in Rosemont. Between shows we store everything, swap graphics for each buyer group and ship it to the next advance warehouse.

IFPA has set the 2027 edition for Wednesday to Friday, October 20–22, 2027, in Atlanta, Georgia. At the 2026 show in Orlando, the opening Wednesday held the State of the Industry and the Education Festival, and the expo floor opened Thursday and Friday from 10 a.m. to 5 p.m. IFPA opens 2027 booth applications in early February 2027.

In Atlanta, Georgia. The show changes city every year: Orlando hosted the 2026 show, Atlanta hosts 2027 and Anaheim 2028, and from there IFPA's published calendar continues with Orlando in 2029. Atlanta last hosted it in October 2024, when over 1,100 exhibitors from 32 countries filled a 331,000-square-foot expo floor.

IFPA counted more than 3,500 buyers at the 2025 show in Anaheim, a record, meeting almost 1,100 exhibiting companies, with attendees from more than 50 countries. The 2024 Atlanta show drew over 3,000 buyers and attendees from 70-plus countries, and the 2023 Anaheim expo held over 1,160 exhibiting companies, 157 of them first-timers.

The International Fresh Produce Association (IFPA), which United Fresh and the Produce Marketing Association created to supersede both of their organizations on January 1, 2022. IFPA held its first Global Produce & Floral Show in Orlando that October, and exhibiting years at the United Fresh Show or Fresh Summit still add to a company's booth priority points.