International Stroke Conference 2027 · Budget & deadline sheet
February 9–12, 2027 · George R. Brown Convention Center, Houston, TX
February 9–12, 2027 · George R. Brown Convention Center, Houston, TX
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Published rates:
- Booth space: $48 per sq ft standard rate, ISC27 (2027) prospectus
- Public service rate: $30 per sq ft in the nonprofit area, 2027 rate
- Innovation Zone: $6,500 to $6,700 per turnkey 10×10, 2027 rates
- Drayage (Purple venue-guide estimate): About $95 per cwt, 200 lb minimum, Purple's 2026–27 George R. Brown figure
Key dates
- EAC Notification of Use and proof of insurance due to AHA: January 22, 2027
- Design sign-off with Purple: Early December 2026
- Early December 2026: Design sign-off; island schematics, engineer stamps for anything over 10 feet and the hanging-sign drawing prepared for AHA's December 31 layout approval.
- December 2026 to mid-January 2027: Production in our Fishkill, NY shop: device stations, benchtop model mounts, screens and fabric graphics with your approved claims.
- January 11–22, 2027: Freeman discount orders by January 11; EAC Notification of Use, insurance certificate, electrical and Booth Activities Form by January 22; crates ship to Freeman's warehouse.
- February 8–9, 2027: Move-in at the George R. Brown, 8 a.m. to 5 p.m., with our own project manager; flooring down by 2 p.m. Tuesday and every station tested.
- February 10–11, 2027: Science & Technology Hall open 9 a.m. to 5 p.m.; staff peak for the 12:30 to 2:30 break each day.
- February 11–12, 2027: Dismantle Thursday 5 to 10 p.m. and Friday 8 a.m. to noon; the booth goes to storage or your next neuroscience meeting.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- List every product you will show, with its FDA status, before AHA's layout approval on December 31, 2026
- Choose which devices go on a benchtop vessel model and which imaging tools need a large screen
- Approve the island schematic and hanging sign in early December 2026 so AHA and Freeman get the sign notice five weeks ahead
- Send every giveaway item and any prize drawing to AHA for approval in the service kit
- File the Booth Activities Form by January 22, 2027, including any request to photograph your own booth
- Order lead retrieval from Maritz by December 30, 2026 for the advance discount
- Book staff rooms only through onPeak, AHA's housing vendor, and send VIP passes to the customers you want in the hall
- Send Purple your approved claims, indications and display-only wording for print
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/international-stroke-conference/