The NGA Show 2027 · Budget & deadline sheet
January 31–February 2, 2027 · MGM Grand Conference Center, Las Vegas, NV
January 31–February 2, 2027 · MGM Grand Conference Center, Las Vegas, NV
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Published rates:
- Booth space: $4,500 member, $5,200 non-member per 10×10, organizer's current published rate
- Exhibitor labor: $133.80 per hour straight time, Shepard 2026 rate
- Porter service: $53 per day at the advance rate for booths up to 1,000 sq ft, MGM 2026 rate
- Handwashing kit: $313 per kit from Edlen, 2026 MGM order form
Key dates
- Design sign-off with Purple: Late November 2026
- Late November 2026: Design sign-off; sample menu, portions and cooler list locked; MGM sampling authorization drafted.
- December 2026: Production, 30 to 45 days: counters, cooler bays and graphics built and proofed against your packaging.
- Early January 2027: Booth crates ship to Shepard's advance warehouse; MGM electrical, Edlen and porter orders placed before advance pricing closes.
- Days before February 1: Move-in; our Las Vegas crew and your project manager install, take chilled product on its own delivery and test every cooler.
- February 1–2, 2027: Expo floor opens 10 a.m. both days; your Purple project manager stays on call in the ballrooms.
- After the expo closes February 2: Dismantle, leftover product handled to your plan and the booth back to storage at our Las Vegas hub.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Choose NGA member or non-member pricing and book your space on the 2027 floorplan
- Send retail accounts your Customer Invitation Program code and book meetings as their registrations appear
- List every product you will sample and its portion against MGM's sample-size limits
- Send us cooler and freezer dimensions, power draw and product delivery dates
- Decide on Fresh Pitches, a Meeting Pod or the Innovation Start-Up Package
- Line up the product liability certificate the MGM sampling form asks for
- Approve the concept rendering, counter layout and sampling plan by late November 2026
- Book MGM Grand rooms through Connections Housing, the only official housing partner
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/nga-show/