PLMA Private Label Show 2027 · Budget & deadline sheet
November 15–16, 2027 · Donald E. Stephens Convention Center, Rosemont, IL
November 15–16, 2027 · Donald E. Stephens Convention Center, Rosemont, IL
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Published rates:
- Drayage: $145.00 per cwt for crated advance-warehouse freight, Purple's 2026 Rosemont planning figure
- Garage parking: $20 per 24-hour period, 2026 venue rate
Key dates
- Design sign-off with Purple: Early September 2027
- Early September 2027: Design sign-off: shelf sets, capability wall, meeting table and any freezer case agreed; mock store-brand pack artwork approved.
- September to October 2027: Production in Fishkill, NY; shelving built, graphics and mock packs printed, booth test-assembled with your samples.
- About 3 weeks before move-in: Crates ship to the advance warehouse; power for freezers and lit shelving ordered and your set-up slot booked.
- The days before November 15: Move-in with our project manager and vetted local labor; PLMA's 2026 schedule starts islands of six units and up on Thursday and other booths Friday to Sunday.
- November 15–16, 2027: Show days, with our project manager on call; the 2026 floor runs 9 a.m. to 6 p.m. Monday and 9 a.m. to 4 p.m. Tuesday.
- After the November 16 close: Dismantle, which the 2026 schedule runs from 4 to 10 p.m. on closing day and into the next morning; crates then go to storage or your next show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Send Purple your PLMA booth number, unit count and hall from the space contract
- Decide whether your application leads with Food & Beverage or Home, Health & Self-Care lines
- Choose the formats, pack sizes and quality tiers for the shelf set
- Approve neutral mock store-brand pack artwork for each line
- List certifications, plant locations and line capacity for the capability wall
- Load PLMA Matchmaker appointments as soon as your access codes arrive
- List every freezer, cooler or lit case with its power draw
- Book rooms at a hotel linked by skybridge or near the Hyatt Regency O'Hare
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/plma/