PLMA Private Label Show 2027Exhibitor guide: booth costs, dates and deadlines

Count it in PLMA units. Two units as a 10×20 rental run $7,500 to $15,000, or $15,000 to $45,000 built custom; a single unit rents from $3,500, and a custom four-unit island runs $50,000 to $120,000. Here the number moves with mock store-brand packaging, lit shelf sets and any freezer case. PLMA invoices booth space separately.

Apply early, since PLMA weighs when your application and payment arrive as it places booths. Our clock starts with your design approval in early September 2027: production takes 30 to 45 days in Fishkill, and the crates must land at the advance warehouse roughly three weeks ahead of move-in.

Yes. Our PLMA rental pairs a reusable frame with what this show needs: retail-style shelving, capability wall graphics, mock store-brand packs, lighting and a meeting table, plus freight, install and dismantle on one fixed proposal. After Rosemont the frame comes back to us, and the shelving and printed packs can travel to your next sourcing show.

Only within limits. Illinois has no right-to-work statute, so booth assembly goes to union labor, and the PLMA exhibitor kit sets what your staff may hand-carry and place. PLMA's 2026 schedule routes early island set-up through Rosemont Exposition Services. We book that labor, direct it with our own project manager and design shelving that locks together in minutes.

You can, as long as you also make product a retailer can sell under its own name; PLMA's exhibitors include national brand makers that also supply store brands. Since buyers here are sourcing their own label, we put your branded line on a side shelf and lead with the formats, pack sizes and specs a retailer can put its name on.

Purple's 2026 Rosemont planning figure is $145.00 per hundredweight on crates that come in through the advance warehouse, a rate that covers storage, delivery to your booth, return to the dock and reloading. You pay it, at the rate in the PLMA exhibitor kit. Sample cases and printed packs add weight quickly, so we ship shelving flat, weigh every crate and print the drayage estimate on your proposal.

It follows product category. On PLMA's 2026 plan, food, snacks and beverages share the North Hall and Sky Hall and nonfood lines fill the South Hall, with international exhibitors in all three. If you make both food and nonfood lines, the category your application leads with sets your neighbors and the buyers walking past, so we settle it with you before you apply.

We build the shelf sets and capability wall to travel. The same booth fits the NGA Show in Las Vegas, the Sweets & Snacks Expo in Indianapolis and IDDBA in Atlanta, swapping mock store-brand packs for your own branded graphics where the audience changes. Between shows we store it, replace scuffed panels and send it to the next advance warehouse.

Yes. Over 60 countries exhibited at PLMA in 2025, most of them in 54 national pavilions. If your company takes its own space, we run the US side: design, build in Fishkill, NY, freight to the advance warehouse, install, dismantle and storage until next November. Your product shipments and customs clearance stay with your own broker.

The Donald E. Stephens Convention Center's calendar puts PLMA's 2027 Private Label Show on Monday and Tuesday, November 15–16, 2027, in Halls A, B, C, D, F and G. PLMA's 2026 schedule opens the week with Sunday: A Day of Learning at the Hyatt Regency O'Hare. Custom booths need design sign-off by early September 2027.

PLMA returns to the Donald E. Stephens Convention Center in Rosemont, Illinois (5555 N River Rd), the building it used for its 2024 and 2025 shows and has booked for 2026; PLMA's press releases list it under Chicago. The venue sits five minutes from O'Hare International Airport and 20 minutes from downtown, within walking distance of many Rosemont hotels.

PLMA counted upwards of 14,000 people at its 2025 show, retailers, exhibitors and visitors together, with more than 1,900 exhibitors from 63 countries in more than 3,000 booths. The 2024 show drew some 14,000 and 1,821 exhibitors, 700 of them first-timers, and the 2023 show more than 13,000 with a then-record 1,685 exhibitors.

No. Each visitor files PLMA's visitor registration request, PLMA checks the person's credentials, and only approved visitors receive the official registration link; exhibiting companies may not use that form. The aisles are meant for store brand buyers from supermarkets, drug chains, mass merchandisers, wholesale clubs, dollar stores and e-commerce platforms, plus wholesalers, importers and exporters.

Start with PLMA's Request to Exhibit form, which is not a registration: PLMA sends the exhibitor application link afterward and quotes booth pricing directly. Space goes to private label manufacturers and their ingredient, packaging and logistics suppliers, assigned by application and payment receipt, product category and space. Once your units and hall are set, we draw the booth.