Seafood Expo North America 2027 · Budget & deadline sheet
March 7–9, 2027 · Thomas M. Menino Convention & Exhibition Center (BCEC), Boston, MA
March 7–9, 2027 · Thomas M. Menino Convention & Exhibition Center (BCEC), Boston, MA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Published rates:
- Booth space: $56 per sq ft, current published rate
- Corner and cross-aisle fees: $545 per corner; $1,265 per cross-aisle, current published rates
- Co-exhibitor listing: $615 per extra brand beyond one per 100 sq ft, current published rate
- Drayage planning figure: $323.95 per cwt crated to the advance warehouse, Purple's 2026 BCEC planning figure
Key dates
- New Product and Featured Product Showcase applications close: February 4, 2027
- Design sign-off with Purple: Mid-December 2026
- Mid-December 2026: Design sign-off; ice beds, freezers, power and drain plan agreed; drawings ready for the Booth Approval Form that every lead exhibitor files.
- January 2027: Production in Fishkill, NY; Boston temporary food permit plus Freeman, MCCA, Lowe Refrigeration and Levy orders filed.
- By February 4, 2027: New Product Showcase and Featured Product Showcase applications close; six empty packs and a plated photo are mailed to Diversified within five days of applying.
- About 3 weeks before move-in: Booth crates ship to Freeman's advance warehouse; your product travels on its own cold-chain schedule.
- Days before March 7: Move-in with our project manager and Carpenters Local 327; freezers pulled down to temperature and drains tested before product arrives.
- March 7–9, 2027: Show days, 10 a.m. to 5 p.m. Sunday and Monday and 10 a.m. to 3 p.m. Tuesday; dismantle starts after the Tuesday close.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Send Purple your booth number, square footage and corners from the Diversified contract
- List each species and format you will show fresh on ice, frozen or cooked
- Pick a launch product for the New Product Showcase before February 4, 2027
- Send your home health license so we can file the Boston temporary food permit
- List every freezer, reach-in and cooktop with its power draw
- Decide whether Key Buyer meetings need a closed room or a screened table
- Book onPeak hotels; penalty-free cancellations end February 13, 2027
- Choose a Greater Boston Food Bank donation or a Freeman return for leftover product
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/seafood-expo-north-america/