Purple Exhibits
SVS VAM 2027 · Budget & deadline sheet
June 2–5, 2027 · San Diego Convention Center, San Diego, CA

Booth price tiers (all-in, 2026 ranges)

FootprintRental with your graphicsCustom build
10×20 inline$7,500 – $15,000$15,000 – $45,000
10×30 inline$12,000 – $22,000$25,000 – $65,000
20×20 island$16,000 – $40,000$50,000 – $120,000
20×30+ island$25,000 – $55,000$75,000 – $175,000

Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.

Billed by the show

  • Booth space (paid to the organizer)
  • Material handling / drayage, where the space rate does not include it
  • Electrical service, internet and rigging
  • Booth cleaning and any union labor the venue requires

Published rates:

  • Booth space, inline: $4,200 per 100 sq ft, 2026 rate (latest published)
  • Booth space, island: $4,500 per 100 sq ft, 2026 rate (latest published)
  • Corner fee, inline: $125 per exposed corner, 2026 rate
  • Drayage: About $176 per cwt, 200 lb minimum, 2026–27 planning figure

Key dates

  • Design sign-off with Purple: Mid-March 2027
  • Early March 2027: SVS posts the exhibitor service manual about 90 days out; we pull the vendor list, order forms and shipping deadlines and build your order calendar.
  • Mid-March 2027: Design sign-off, with every device counter, screen and storage closet sized to your product list.
  • About 60 days before opening: Island, peninsula and first-time exhibitor booth plans go to Show Management for approval, as the 2022 rules required.
  • April to early May 2027: Production in Fishkill, NY: counters, lit cases, fabric graphics and screens built and tested in 30 to 45 days.
  • About 3 weeks before move-in: Crates ship to the advance warehouse named in the service manual; electrical, rigging and labor orders placed.
  • June 3–4, 2027: Exhibit hall days after move-in earlier that week; once Friday's floor closes we dismantle and send the booth to storage or your next show.

Purple planning timeline; confirm official dates against your exhibitor kit.

Checklist

Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/svs-vam/