Purple Exhibits
TCT 2027 · Budget & deadline sheet
October 18–21, 2027 · San Francisco, CA

Booth price tiers (all-in, 2026 ranges)

FootprintRental with your graphicsCustom build
10×20 inline$7,500 – $15,000$15,000 – $45,000
10×30 inline$12,000 – $22,000$25,000 – $65,000
20×20 island$16,000 – $40,000$50,000 – $120,000
20×30+ island$25,000 – $55,000$75,000 – $175,000

Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.

Billed by the show

  • Booth space (paid to the organizer)
  • Material handling / drayage, where the space rate does not include it
  • Electrical service, internet and rigging
  • Booth cleaning and any union labor the venue requires

Published rates:

  • Booth space, 10×20 inline: $42,500 credit price, TCT 2026 rate
  • Booth space, 20×20 island: $58,000 credit price, TCT 2026 rate
  • Conference suite, 10×20: $31,000 credit price, TCT 2026 rate
  • Drayage in San Francisco: About $180 per cwt, 200 lb minimum: Purple's 2026–27 venue-guide figure for Moscone Center

Key dates

  • Design sign-off with Purple: Early August 2027
  • Spring 2027: Booth selection: in 2026 CRF opened priority selection in March on MapYourShow, so we size the footprint and budget with you before your appointment.
  • Early August 2027: Design sign-off, with the 40% see-through calculation, 15-foot structure and 25-foot sign heights marked on the drawings.
  • August to September 2027: Production in Fishkill, NY: demo counters, bench-model mounts, imaging screen walls and fabric graphics built and tested.
  • About five weeks before opening: Booth design submitted to CRF and EAC forms filed; for the 2026 meeting these were due September 16 and September 28.
  • About 3 weeks before move-in: Crates ship to the advance warehouse; contractor orders for electrical, carpet, rigging and internet placed at discount rates.
  • October 18–21, 2027: Move-in in the days before opening, the meeting itself, then dismantle once the hall closes and crates head to storage or your next show.

Purple planning timeline; confirm official dates against your exhibitor kit.

Checklist

Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/tct/