Texas Restaurant Show 2027 · Budget & deadline sheet
July 11–12, 2027 · Henry B. González Convention Center, San Antonio, TX
July 11–12, 2027 · Henry B. González Convention Center, San Antonio, TX
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Published rates:
- Booth space: $3,750 per standard 10×10, Sept. 1 to June 1 rate for 2027
- Bar & Nightclub Showcase space: $2,500 per 10×10, Sept. 1 to June 1 rate for 2027
- Drayage: About $95 per hundredweight, 2026 planning figure
Key dates
- Standard booth rate rises after June 1: June 1, 2027
- Design sign-off with Purple: Late April 2027
- Late April 2027: Design sign-off, utility plan and equipment list agreed; island drawings ready for review.
- May to June 2027: Production in Fishkill, NY; counters, bar fixtures and graphics built and tested.
- About 3 weeks before move-in: Booth and equipment ship to the advance warehouse; electrical, plumbing and refrigeration orders placed.
- Days before July 11: Move-in; our project manager and vetted local labor install and test every outlet, drain and cooler.
- July 11–12, 2027: Show days, 9:30 a.m. to 4 p.m.; your Purple project manager stays on call on the floor.
- After the floor closes July 12: Dismantle, equipment packed to your return plan, booth to storage or the next show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Book space by June 1, 2027, before the standard rate steps up to $3,900 per 10×10
- Decide between the main floor and the Bar & Nightclub Showcase
- List every appliance with power, water, drain and refrigeration needs
- Plan what you will sample each day and how many samples per hour
- Send logo, product photography and price sheets to Purple
- Approve the concept rendering and the utility plan
- Book hotels near the River Walk and the Grand Hyatt
- Plan your team around the Texas Restaurant Awards on Sunday night
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/texas-restaurant-show/