Unified Wine & Grape Symposium 2027 · Budget & deadline sheet
January 26–28, 2027 · SAFE Credit Union Convention Center, Sacramento, CA
January 26–28, 2027 · SAFE Credit Union Convention Center, Sacramento, CA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Published rates:
- Booth space: $2,500 per standard 10×10 ($25 per sq ft), 2027 show
- Island premium: Two extra 10×10s: a 4-booth island pays for 6 when booths are removed to create it, 2027 rules
- EAC fee: $100 per booth installed, due January 8, 2027
- Drayage: About $160 per cwt, Purple's 2026–2027 planning figure
Key dates
- EAC agreement, $100 fee and insurance due: January 8, 2027
- Design sign-off with Purple: Mid-November 2026
- Mid-November 2026: Design sign-off; machine list with weights, power and compressed-air needs locked; drawings checked against the 8-foot and 4-foot lines.
- Mid-November to late December 2026: Production in Fishkill, NY; front-lit graphics printed and counters built; Program & Exhibit Directory listing in by December 4.
- By January 8, 2027: EAC agreement, $100 fee and insurance certificate filed with the organizer; crates ship c/o Freeman on the manual's dates.
- January 24–26, 2027: Machinery spotted January 24–25; our project manager and vetted local labor build other booths January 25–26 and stay for the 5 p.m. walkthrough.
- January 27–28, 2027: Exhibits open 9 a.m. to 5 p.m. Wednesday and 9 a.m. to 2:30 p.m. Thursday; badged exhibitors may enter 90 minutes before opening.
- January 28–29, 2027: Pack-out after the 2:30 p.m. close; Level 2 cleared by 10 p.m. Thursday, Level 1 by 2 p.m. Friday, then storage or the next show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Send Purple your booth number and whether it sits in Halls A–D or Ballrooms A and B
- Approve the design by mid-November 2026, before the holiday production weeks
- List every machine with weight, dimensions, power, compressed-air and drain needs
- File your Program & Exhibit Directory listing by December 4, 2026
- Bring only commercially made, tax-paid display bottles and plan no pouring
- Assign your Exhibits Only Guest Passes to growers and winemakers you want to meet
- Book the Hyatt Regency or Sheraton Grand through the Unified housing block
- Hold client events only in the approved windows, such as after 5:15 p.m. Wednesday
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/unified-wine-grape-symposium/