Unified Wine & Grape Symposium 2027Exhibitor guide: booth costs, dates and deadlines

Start with a 10×20, two of the standard 10×10 units here: the organizer charges $2,500 per unit for the space, and our 10×20 rental with front-lit graphics, flooring and a demo counter runs $7,500 to $15,000. A custom 10×20 runs $15,000 to $45,000. At Unified, machinery spotting, compressed air, heavy crates on Freeman's drayage bill and a Level 2 elevator move-in change the total most.

Pre-sales for renewing exhibitors closed July 8, 2026, so new space now comes by emailed offer once the organizer approves your Exhibitor Information Form, and you pay in full when you accept. After that, December 4, 2026 is the printed Program & Exhibit Directory deadline and January 8, 2027 the cutoff for our EAC filing. We need design sign-off by mid-November 2026.

Yes. A rental here covers the frame, front-lit printed graphics, arm lighting kept under the 8-foot line, a demo counter, freight to Freeman, our EAC filing, installation and dismantle. Level 1 lays carpet in the aisles and rents booth carpet through Freeman, so we include flooring there; the Level 2 ballrooms come fully carpeted. A 10×20 rental runs $7,500 to $15,000 on one fixed proposal.

Only partly. Sacramento's collective bargaining contracts keep freight, electrical, plumbing and large-equipment spotting with union labor, and hand-carry means one person, one trip, no cart or dolly. Exhibitors and their contractors may not run motorized lifts or electric carts in the building. We register as your EAC by January 8, 2027, follow the labor rules in Freeman's manual and run the build with our own project manager.

No. California ABC rules and the venue's catering contract with Sodexo mean the organizer cannot allow any exhibitor to serve wine, samples included, and Sodexo will not rent you glasses. You may display commercially made, tax-paid bottles and use small samples only to demonstrate lab equipment. Attendees taste at the Regional Wine Tasting, Wednesday 4 to 5 p.m., so we build displays that sell without a pour.

Inline booths top out at 8 feet, signs and lighting included, and anything taller than 4 feet within 10 feet of a neighbor sits in the back half of the booth. Peninsulas hold 8 feet only in the center 10 feet, dropping to 4 feet at the outer 5. Islands and machinery areas have no 8-foot cap, though walls on an aisle shared with standard booths stop at 4 feet.

You do: Freeman, the official services contractor, charges material handling at the rates in the Exhibitor Services Manual it sends contracted exhibitors in November 2026. Until that manual lands, we budget about $160 per hundredweight, Purple's 2026–2027 planning figure for this building. Presses and harvesters add union spotting fees, also billed by Freeman, so we weigh every crate and put the estimate on your proposal.

That is what the 23 machinery areas are for: equipment that cannot fit a standard booth without breaking the build rules. Freeman books each machinery exhibitor a setup appointment on January 24 or 25. Display vehicles carry no more than a quarter tank or 5 gallons of fuel, whichever is less, caps sealed, batteries disconnected.

Yes. We build the walls to reconfigure, so a tank, closure or barrel supplier can carry the same kit to the Craft Brewers Conference in San Antonio or PACK EXPO Las Vegas. We design the graphics to read front-lit in Sacramento and accept backlit fabric where another show allows it, then store the booth between shows and refresh panels for each audience.

Unified 2027 runs Tuesday, January 26 to Thursday, January 28, 2027. Tuesday brings breakout sessions, the Keynote Speaker Luncheon and the Welcome Reception; the trade show opens Wednesday, January 27, 9 a.m. to 5 p.m., and Thursday, January 28, 9 a.m. to 2:30 p.m. Registration and housing open October 20, 2026 at 9 a.m. PDT.

At the SAFE Credit Union Convention Center, 1401 K Street in downtown Sacramento, where exhibits fill Level 1 Exhibit Halls A–D and Level 2 Ballrooms A and B. The Sheraton Grand, 0.1 miles away, and the Hyatt Regency, 0.2 miles away, are the headquarters hotels, and the venue puts Sacramento International Airport about 15 minutes from downtown.

More than 10,000 industry professionals: CAWG reports that figure for 2025, and the organizer's January 2024 release gave the same count alongside 900 exhibit booths. The 2026 trade show brought more than 650 exhibitors and 800+ booths to over 200,000 square feet of supplier exhibits, and the 2027 floor plan includes 23 large machinery areas.

The American Society for Enology and Viticulture (ASEV) and the California Association of Winegrape Growers (CAWG), which joined forces to create it in 1995 and run it through Unified Wine & Grape Symposium, LLC. More than 40 wine and grape professionals shape the 2027 program, Convention Management Resources handles registration and Freeman is the official services contractor.

Start with the online Exhibitor Information Form, listing up to five products or services. The organizer approves companies whose products are specific to the wine and grape industry, then emails an offer when standard space opens. You sign the Application/Agreement, mark preferred spots on the floor plan and pay $2,500 per 10×10 in full; exhibitors holding priority points book first.