WSWA Access LIVE 2027 · Budget & deadline sheet
February 1–4, 2027 · Gaylord Texan Resort & Convention Center, Grapevine, TX
February 1–4, 2027 · Gaylord Texan Resort & Convention Center, Grapevine, TX
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Published rates:
- Booth space: $4,000 members, $4,400 non-members per 10×10, general rate to Dec. 11, 2026
- Late booth rate: $4,400 members, $4,900 non-members per 10×10 after Dec. 11, 2026
- Main Street Suite: $6,000 to $18,000 for 500 to 1,500 sq ft, 2027
- Drayage: About $100 per hundredweight, 2026 planning figure
Key dates
- General booth rate ends and cancellations stop being refunded: December 11, 2026
- Design sign-off with Purple: Late November 2026
- Late November 2026: Design sign-off: Access HQ footprint or Main Street Suite plan, backwall artwork direction and pour counter layout agreed.
- December 2026: Space secured before the December 11 rate step; production in Fishkill, NY within our 30- to 45-day build window.
- January 8–15, 2027: Product, or instructions to pull it, received by your Texas-licensed wholesaler and the Alcohol Beverage Product List submitted by January 8; Freeman, Encore and catering orders placed by January 15.
- By January 22, 2027: Point-of-sale materials and non-alcoholic deliveries at the Freeman warehouse; we ship your booth freight on the same schedule, apart from any alcohol.
- January 31–February 1, 2027: Early move-in by appointment on January 31, full Access HQ set-up February 1 from 8 a.m. to 6 p.m., led by our project manager.
- February 2–3, 2027: Access HQ open 9:30 a.m. to 5 p.m., then 10 a.m. to 4 p.m.; after the February 3 close we dismantle and send the booth to storage or the next show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Book Access HQ space or a Main Street Suite before the December 11, 2026 rate step
- Enter Brand Battle by November 20, 2026 if your brand launched in 2024 or later
- Name the Texas wholesaler, or Southern Glazer's or Reyes Beverage Group, that will deliver your product
- Send the Alcohol Beverage Product List and get product, or pull instructions, to your Texas-licensed wholesaler by January 8, 2027
- Decide on Tasting Competition entries at $150 per product and a $650 TASTE table
- Update company and product descriptions in the Access LIVE App by January 4, 2027
- Book your Gaylord Texan room through WSWA's link by January 4, 2027 to keep the one-night credit
- Approve backwall artwork and send any printed handouts to WSWA for written approval
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/wswa-access-live/