SPIE Optics + Photonics 2027 · Budget & deadline sheet
August 29–September 2, 2027 · San Diego Convention Center, San Diego, CA
August 29–September 2, 2027 · San Diego Convention Center, San Diego, CA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Published rates:
- Drayage: About $176 per cwt, 200 lb minimum, 2026–2027 planning rate
Key dates
- Design sign-off with Purple: Mid-June 2027
- June 2027: Design sign-off, demo layout and electrical needs agreed with your engineering team.
- July 2027: Production in Fishkill, NY; demo enclosures and product cases fitted to your real hardware.
- Early August 2027: Booth and crated equipment ship to the advance warehouse for San Diego.
- Move-in days before opening: Our project manager and vetted local labor install, power is tested and your demos are set and checked.
- August 29–September 2, 2027: Event week; your Purple project manager is on the floor for the whole run.
- After the close on September 2: Dismantle, optics repacked to your return plan, booth to storage or the next show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Send us your booth number and footprint from the SPIE contract
- List every demo: lasers, sources, instruments, power draw and safety needs
- Decide which products go in cases and which run live
- Send datasheets, application images and brand files to Purple
- Approve the concept rendering, enclosure design and lighting plan
- Plan staffing around the plenary sessions and the SPIE Job Fair
- Book hotels near the waterfront early for late August
- Arrange crating and the return shipment for fragile optics
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/spie-optics-photonics/