ASMS 2027 · Budget & deadline sheet
June 6–10, 2027 · George R. Brown Convention Center, Houston, TX
June 6–10, 2027 · George R. Brown Convention Center, Houston, TX
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Published rates:
- Drayage: About $95 per cwt, 200 lb minimum, 2026–27 planning rate
- Corporate membership: $650 per company per year, required to exhibit
Key dates
- Design sign-off with Purple: Late March 2027
- Late March 2027: Design sign-off on the 10×10 layout and the hospitality suite kit.
- April to early May 2027: Production in Fishkill, NY over 30–45 days; instrument crates and graphics built and proofed.
- About 3 weeks before opening: Booth, crated instrument and suite kit ship to the advance warehouse in Houston.
- Move-in days before June 6: Our project manager and vetted local labor install the booth at the GRB and set the suite during the ASMS move-in window.
- June 6–10, 2027: Conference week; a Purple project manager is on call for the booth and the evening suite.
- Close of the exhibit hall: Dismantle, instrument recrated, booth to storage or your next lab show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Renew ASMS Corporate Membership and order the booth when online booth ordering opens
- Send instrument dimensions, weight and power for the static display
- Choose the software workflow the touchscreen demo will run
- Decide on a hospitality suite, a Breakfast Room or both
- Schedule any user meeting before the conference opens
- Plan giveaways for the ASMS giveaway window and set up lead retrieval
- Book hotel rooms inside the ASMS housing block
- Approve the booth and suite renderings with Purple
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/asms/