ATD 2027 · Budget & deadline sheet
May 16–19, 2027 · Thomas Michael Menino Convention & Exhibition Center (BCEC), Boston, MA
May 16–19, 2027 · Thomas Michael Menino Convention & Exhibition Center (BCEC), Boston, MA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Key dates
- Early March 2027: Design sign-off; island, tower and hanging-sign drawings prepared for show management approval.
- Mid-March to mid-April 2027: Production in Fishkill, NY; demo furniture built around your actual devices and screens.
- Late April 2027: Booth ships to the Freeman advance warehouse in Boston; EAC form and certificate of insurance filed.
- May 14–16, 2027: Move-in at the Menino Center; every screen and network drop tested before the EXPO opens.
- May 16–19, 2027: EXPO open; a Purple project manager is on call throughout.
- May 19–20, 2027: Dismantle after the EXPO closes Wednesday; devices packed to your return plan, booth to storage or the next show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Booth number, hall bay and footprint from your ATD contract
- List every device, screen and headset the demos need, with power and network requirements
- Choose the one learner task each station will demonstrate in its first minute
- Decide who presents the demo and who takes the rollout conversation at the meeting table
- Send logo, brand palette and product screenshots to Purple
- Approve the concept rendering and the hanging-sign drawing before the show management deadline
- Book rooms at the Westin Boston Seaport, connected by skybridge, or a nearby Seaport hotel
- Order lead retrieval before the early-bird deadline
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/atd/