Chicago · McCormick Place

Chicago trade show models who know McCormick Place

Booth reps, brand ambassadors and models who live in Chicago and work the biggest convention campus in North America every season. They know which hall RSNA fills, what the union lets them touch, and which train gets them there before the doors. Flat $85 an hour. Nothing added for travel.

On the floor at RSNA 2025Booth representatives for Collective Minds, South Building

$85per hour, per person, any role
$0airfare, hotel or per-diem
2.6Msq ft of McCormick halls we cover
72 hrsrush booking, Chicago crew

Brands that have booked Purple

AmazonWayfairLGVenmoVallenSunliteergoPouchBiolab HoldingsStellar

Meet your Chicago booth crew

McCormick’s big shows are medical, food and manufacturing. Each needs a different kind of person in the aisle.

Booth reps in Chicago

Booth reps in Chicago

Business-dress reps who greet clinicians and buyers at RSNA and the big B2B shows, then hand off qualified conversations.

RSNAIMTSProMat
Product specialists in Chicago

Product specialists in Chicago

Specialists who learn your demo and walk visitors through it, so your engineers only meet serious buyers.

MedicalDentalPackaging
Trade show models in Chicago

Trade show models in Chicago

Striking, articulate models for industrial and auto booths who turn a 40-foot aisle into a stop.

Auto ShowFABTECHPACK EXPO
Brand ambassadors in Chicago

Brand ambassadors in Chicago

Ambassadors who keep energy high through a long McCormick day and know the union line by heart.

Restaurant ShowHousewaresC2E2
Suite hostesses in Chicago

Suite hostesses in Chicago

Hosts for Hyatt Regency suites and West Loop dinners, where RSNA and Restaurant Show deals close.

HospitalityDinnersVIP
1

Name the show and hallSouth, North, West or Lakeside. We know the difference.

2

We match a Chicago crewUnion-briefed locals who ride Metra to the Grand Concourse.

3

They arrive briefedYour product, your look, your lead questions. Day one ready.

Get my Chicago quote
In one paragraph

Hiring booth staff in Chicago

McCormick Place is the largest convention center in North America, with 2.6 million square feet across four buildings, and Purple Exhibits staffs it from a local roster: trade show models, brand ambassadors, sales reps and demonstrators at a flat $85 per hour, per person. No flights, no Loop hotel bills. Chicago is a union city, so we also tell you up front what booth staff can and can’t do on the floor. Book 4–6 weeks ahead for RSNA, the Restaurant Show and IMTS; rush requests in 72 hours.

Chicago fact sheet

Rate$85 per hour, per person, every role
Travel feesNone. Talent live in Cook and DuPage counties
Main venuesMcCormick Place (South, North, West, Lakeside Center), Wintrust Arena, Navy Pier, Donald E. Stephens (Rosemont)
Peak weeksRSNA (Dec), Restaurant Show (May), IMTS (Sep, even years), Chicago Auto Show (Feb)
Book ahead4–6 wks for RSNA/Restaurant Show/IMTS · 3 wks otherwise · rush 72 hrs
LanguagesSpanish and Polish available; Mandarin, Hindi on request
Getting thereMetra Electric to McCormick Place · CTA Green Line to Cermak–McCormick Place
Winter showsRSNA and the Auto Show: coat check, indoor shoes, outdoor layer
Signature guide

The McCormick Place campus, building by building

Four exhibit buildings, two hotels and an arena, stitched together by the Grand Concourse. Tap a building to see what it’s like to staff.

LAKE MICHIGAN LAKE SHORE DR GRAND CONCOURSE LAKESIDEHalls D · E NORTHHalls B · C SOUTHHall A WESTHall F HYATTRegency MARRIOTTMarquis WINTRUSTArena MMETRA GCERMAK–McCORMICK N ↑

South Building

Hall A, about 840,000 sq ft, the largest single exhibit hall on campus. RSNA, the Restaurant Show and IMTS live here. Rows are long; we station staff by aisle block.

Schematic, not to scale. Hall letters as used by show organisers.
All of Chicago

Beyond McCormick: everywhere else we staff in Chicago

McCormick hosts the giants, but plenty of Chicago business happens elsewhere. Our Chicago crew works all of it at the same $85 rate.

Loop hotel ballrooms

Hyatt Regency Chicago, Hilton Chicago, Sheraton Grand

Association conferences, sales kickoffs and medical meetings with a small expo floor.

We send: Registration hosts, lead qualifiers, presenters

Navy Pier

Festival Hall and the Grand Ballroom

Consumer shows, galas and receptions with lake views.

We send: Brand ambassadors, hostesses, crowd staff

Rosemont & the suburbs

Donald E. Stephens Convention Center, Schaumburg

Regional trade shows and company conferences near O’Hare.

We send: Booth staff from the northwest suburbs

Brand activations

Michigan Avenue, the Loop, Wrigleyville

Street teams, product sampling and pop-up launches.

We send: Brand ambassadors, sampling teams

Private & corporate events

Fulton Market venues, River North rooftops

Client dinners, launch parties and incentive nights.

We send: Event hostesses, greeters, emcees
Union city

What booth staff can and can’t touch at McCormick

Chicago’s show floors run on union labor for anything structural. Our teams are briefed on the line before day one, so nobody triggers a labor call or an invoice.

Our staff can

  • Greet and qualify attendees in the aisle
  • Scan badges and log leads in your app
  • Demonstrate hand-held product and software
  • Hand out samples, swag and literature
  • Carry their own bags and small display items
  • Host your suite at the Hyatt or Marriott

Leave to the union crew

  • Assemble, move or dismantle booth structure
  • Hang graphics or lift anything that needs a tool
  • Plug in or run cable for AV and lighting
  • Drive a cart or forklift on the floor
  • Unpack crated freight

Rules vary by show and contractor. We confirm the exhibitor manual for your show before we brief the team.

Getting there

How a Chicago crew beats Lake Shore Drive

Out-of-town staff take cabs from Loop hotels and sit in the RSNA queue. Ours ride the train they ride every week.

Metra Electric

McCormick Place station sits under the Grand Concourse. About 10 minutes from Millennium Station downtown; our Loop-based staff ride it.

CTA Green Line

Cermak–McCormick Place station, a 10-minute walk via the West Building. Used by staff from Bronzeville and the South Side.

CTA #3 King Drive

Bus stops on Martin Luther King Dr. right outside. Reliable backup when Metra runs a Sunday schedule.

Rideshare & parking

Parking and the rideshare zone fill early on RSNA days. We call staff an hour before doors so traffic never decides your opening.

Matched to the hall

Chicago is a B2B town. We staff it like one.

McCormick’s biggest shows are medical, food and manufacturing. Each needs a different kind of person in the aisle.

RSNA, Midwinter Dental

Medical & imaging

Booth reps who can say “PACS”, “DICOM” and “workflow” without stumbling, in business dress.

Restaurant Show, Sweets & Snacks, IFT

Food & beverage

Food-handler-trained sampling teams who keep a line moving and a tray full.

IMTS, PACK EXPO, FABTECH, ProMat

Manufacturing

Lead qualifiers who ask about line speed and floor space before handing a buyer to your engineer.

Four seasons of shows

The Chicago trade show year, 2026–2027

McCormick never really closes. Here is how the year breaks down, with the dates that matter for booking. Confirm exact dates with each organiser.

WinterDec – Feb

Wind off the lake, salt on the boots, coat check at every hall.

  • RSNALate Nov – early Dec
  • Chicago Auto ShowFeb
  • Midwinter DentalFeb
SpringMar – May

The city’s busiest stretch. Housewares, logistics, then the Restaurant Show takes over.

  • Inspired Home ShowMar
  • ProMatMar (odd yrs)
  • C2E2Apr
  • National Restaurant Association ShowMay
  • Sweets & SnacksMay
SummerJun – Aug

Lakefront season. Food science and specialty meetings; rooftop receptions.

  • IFT FirstJul
  • Corporate meetingsJun – Aug
FallSep – Nov

Manufacturing heavyweights alternate by year.

  • IMTSSep (even yrs)
  • FABTECHSep (Chicago yrs)
  • PACK EXPO InternationalNov (even yrs)
  • ISSA ShowNov (select yrs)
Full list with venues and staff mix (14 shows)
DatesShowVenueBest staff mix
Nov 2026PACK EXPO InternationalMcCormick PlaceProduct specialists
Nov 29–Dec 3, 2026RSNA · staffedMcCormick PlaceBooth reps + presenters
Feb 2027Chicago Auto ShowMcCormick PlaceModels + presenters
Feb 2027Midwinter Dental MeetingMcCormick Place WestProduct specialists
Mar 2027Inspired Home ShowMcCormick PlaceBrand ambassadors
Mar 2027ProMatMcCormick PlaceLead qualifiers
Apr 2027C2E2McCormick PlaceHostesses + crowd staff
May 2027National Restaurant Association ShowMcCormick PlaceSampling staff + specialists
May 2027Sweets & Snacks Expo (Chicago years)McCormick PlaceSampling staff
Jul 2027IFT FirstMcCormick PlaceProduct specialists
Sep 2027FABTECH (Chicago years)McCormick PlaceProduct specialists
Sep 2027Printing United (select years)McCormick PlaceLead qualifiers
Nov 2027ISSA Show (select years)McCormick PlaceBrand ambassadors
Nov 28–Dec 2, 2027RSNAMcCormick PlaceBooth reps + presenters
Worked example

What an RSNA booth team costs in Chicago

A 10×20 at RSNA runs five show days. Three people on the floor, eight hours each, covers the aisle and two demo stations. Move the sliders to match your show; the fly-in column uses typical RSNA-week rates.

RSNA, 10×20 in the South BuildingCost
Purple local staff
Travel, hotel, per-diem$0
Your Chicago total
Typical fly-in agency, same teamCost
Staff hours at $85
Round-trip flights ~$450 each
Hotel Loop hotel, RSNA week · ~$420/night
Per-diem ~$80/day
Fly-in total

Local crew, fly-in agency or temps? The Chicago comparison

What each option really costs and delivers at a Chicago show.

Purple local crewFly-in staffing agencyGeneral temp agency
Price per staffer$85 an hour in ChicagoHigher once travel is addedLowest rate, highest risk
Flights and roomsNone. Chicago is home~$450 airfare and ~$420 a night, eachNone
Knows Chicago venuesLocal crew, every seasonUsually first time in townSometimes
The Chicago edgeUnion-briefed locals who ride Metra to the Grand Concourse.Not localNot specialised
Knows your pitchLearns your three key pointsGeneric scriptNot their job
Qualified leadsAsks your questions, tags hot or warmBasic scanningBadge scans at best

Fly-in costs use the same typical Chicago rates as the budget above. Other agencies’ pricing varies.

The Chicago rulebook

Six mistakes that cost exhibitors at McCormick

Misreading the union rules

Chicago is a union city. Booth staff can greet, scan, demonstrate and hand out product; they cannot touch the booth structure or plug in equipment. We brief every team so nobody triggers a labor call.

Flying staff in

Loop hotels during RSNA and the Restaurant Show run $400 a night. Out-of-town agencies pass that on. Our talent live here.

Underestimating the walk

South Building Hall A is a quarter mile end to end, and Lakeside Center is a 15-minute walk from the Grand Concourse. Book staff by building.

Booking RSNA in November

RSNA brings 40,000 attendees the week after Thanksgiving and local talent is booked by early November. Reserve 6 weeks ahead.

Forgetting the weather

February and December shows mean snow, wind and salt. We brief uniforms with an outdoor layer for the walk from the Metra or rideshare drop.

No suite plan

Medical and foodservice deals close at the Hyatt Regency McCormick or over West Loop dinners. Brief hostesses for the suite as well as the booth.

Neighborhood crew

Where our Chicago staff live

From the South Side to the North Shore, everyone on a Chicago booking is within an hour of the Grand Concourse by train.

PilsenBridgeportSouth LoopHyde ParkLogan SquareWicker ParkOak ParkEvanston

After the floor closes

Fulton Market & West Loop

Restaurant Row on Randolph. Where RSNA and Restaurant Show dinners happen; book rooms by October.

River North

Steakhouses and hotel bars near the Mag Mile. Good for sales-team dinners.

South Loop & Motor Row

Ten minutes from the halls. Easy for a same-night reception after a long floor day.

Recent work

Inside McCormick with Purple staff

Book in 3 minutes

Name the show and the hall. Your Chicago quote comes back within a day.

  • 1
    $85 an hour, every roleBooth reps, models, ambassadors and hostesses are all the same rate. Chicago bookings carry no travel line.
  • 2
    Approve the team after you signWe send matched Chicago profiles once you confirm. Swap anyone until the line-up is right.
  • 3
    Two-hour replacement promiseIf someone cancels, a briefed local is at your booth within two hours, or that shift is free.

Chicago staffing request

Three minutes. No deposit, no commitment.

McCORMICK
PLACE · CHI
Who do you need?

Prefer to talk? (800) 994-8030

Questions

Chicago booth staffing FAQ

Call (800) 994-8030 and ask for the Chicago coordinator.

PE

Purple Exhibits Chicago team
Reviewed by our McCormick Place coordinators · Updated

How much do trade show models cost in Chicago?

$85 an hour per person, with a 4-hour minimum, whether you book a model, a brand ambassador or a booth rep. Because the team lives in Chicago, there is no airfare, no Loop hotel and no per-diem on the invoice.

Do you staff RSNA at McCormick Place?

Yes. RSNA is our biggest Chicago week; we staffed the Collective Minds booth at RSNA 2025. Reps get a pre-show briefing on your modality and software, and we reserve the team six weeks out because local talent is fully booked by mid-November.

What can booth staff do under McCormick Place union rules?

They can greet, qualify, scan badges, demonstrate hand-held product, sample and host. They cannot build, move or dismantle the booth, hang graphics, run power or unpack freight; those tasks belong to union crews, which our exhibit team schedules for you.

Which Chicago trade shows do you staff?

RSNA, the National Restaurant Association Show, IMTS, PACK EXPO International, FABTECH, ProMat, the Inspired Home Show, Sweets & Snacks, IFT First, the Chicago Auto Show, the Midwinter Dental Meeting, C2E2 and the ISSA Show, plus meetings at Navy Pier and the Donald E. Stephens Convention Center in Rosemont.

How do your Chicago staff get to McCormick Place?

Most ride the Metra Electric to the McCormick Place station under the Grand Concourse or take the CTA Green Line to Cermak–McCormick Place. Call times are set an hour before doors so that Lake Shore Drive traffic never delays your opening.

How many staff do I need for a 10x20 in the South Building?

Plan on three at a time: one in the aisle, two inside. Hall A rows are long and traffic clusters near the entrances, so a dedicated aisle greeter pays for itself. Split the day into two 4-hour shifts to keep energy up.

What do Chicago booth staff wear in winter?

Your booth uniform on the floor, plus a dark outdoor coat for the walk in. For RSNA and the Auto Show we tell staff to bring indoor shoes and use the coat check, so no one works the booth in salt-stained boots.

Can you staff events at Navy Pier or in Rosemont?

Yes. We staff receptions and consumer shows at Navy Pier and trade shows at the Donald E. Stephens Convention Center near O’Hare, using staff who live on the North Side and in the northwest suburbs.

Do you have bilingual booth staff in Chicago?

Spanish and Polish speakers are available for most dates. For IMTS and RSNA, with their international buyers, we can also source Mandarin, Hindi and German speakers if you ask three weeks ahead.

What if a staff member cancels on show day?

Our Chicago coordinator sends a briefed replacement within two hours, and if we can’t, that shift costs nothing. Teams of four or more get a working lead who covers breaks and backups.

Can Purple build the booth as well as staff it?

Yes. We design, build and install exhibits at McCormick Place and coordinate the union install crew, so the structure, the graphics and the people come from one contract.

Big shoulders. Bigger lead lists.

Send the show, the hall and the dates. A Chicago price within 24 hours.

Book Chicago staff(800) 994-8030Chicago coordinator · Mon–Fri
Get my Chicago quote
×

Is a Custom Exhibit Right for me?

Let’s get right on that answer for you: