AWE USA 2027 · Budget & deadline sheet
June 14–17, 2027 · Long Beach Convention & Entertainment Center, Long Beach, CA
June 14–17, 2027 · Long Beach Convention & Entertainment Center, Long Beach, CA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Published rates:
- Drayage: About $170 per cwt, 200 lb minimum, Purple 2026–2027 planning figure
Key dates
- AWE hotel group rates close: May 13, 2027
- Design sign-off with Purple: Early April 2027
- Early April 2027: Design sign-off, demo zone layout and electrical plan approved.
- April to mid-May 2027: Production in Fishkill, NY or Las Vegas; screens and mounts tested with your devices.
- Late May 2027: Booth ships to the advance warehouse for Long Beach.
- Move-in days before June 15: Our project manager and union labor install, power up and test every demo station.
- June 15–17, 2027: Expo hall days; your dedicated Purple project manager stays on the floor.
- After the June 17 close: Dismantle, devices packed to your return plan, booth to storage or your next show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Note your booth number and footprint from the AWE exhibitor contract
- List every device, headset count and demo length
- Decide which demos are seated and which are room-scale
- Plan headset cleaning, charging and spare devices
- Send logos, brand palette and demo capture video to Purple
- Book meetings with Enterprise VIP and investor attendees ahead of the show
- Reserve hotels near the convention center before the May group rate deadlines
- Plan secure overnight storage for devices and demo machines
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/awe-usa/