CBC 2027 · Budget & deadline sheet
April 5–7, 2027 · Henry B. González Convention Center, San Antonio, TX
April 5–7, 2027 · Henry B. González Convention Center, San Antonio, TX
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Key dates
- Late January 2027: Design sign-off, machine list and demo plan fixed, drawings filed for any covered or multilevel structure.
- February 2027: Production in our shop; graphics proofed against your cans, labels and brand colors.
- Mid-March 2027: Booth, counters and product fixtures ship to the advance warehouse; your equipment freight is scheduled to the same target.
- Early April 2027: Move-in; our on-site team installs, sets utilities and runs the pre-show checklist before the 1 p.m. opening on April 5.
- April 5–7, 2027: BrewExpo America show days; a Purple project manager is on call for the whole run, including the World Beer Cup evening.
- April 7, 2027: Dismantle after the 3 p.m. close, equipment crated to your return plan, booth to storage or the next show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Send the booth number and footprint from your BrewExpo America contract
- List every machine with shipping dimensions, weight, lift points and display orientation
- Decide which units run live and which are display only
- Choose the hero product and the samples you will pour or hand out
- Send logo, brand palette, can and label artwork to Purple
- Approve the concept rendering, the lighting plan and the utility layout
- Book rooms at the Grand Hyatt or along the River Walk
- Plan sample cold storage, restock and the return of equipment after April 7
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/craft-brewers-conference/