IMAGE 2027 · Budget & deadline sheet
August 30–September 2, 2027 · George R. Brown Convention Center, Houston, TX
August 30–September 2, 2027 · George R. Brown Convention Center, Houston, TX
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Published rates:
- Booth space, commercial: $42 per sq ft, $43 from December 1, 2026 (2027 contract)
- Booth space, non-commercial and university: $21 per sq ft, $21.50 from December 1, 2026 (2027 rate)
- Drayage: About $95 per cwt, 200 lb minimum, 2026–2027 planning rate
Key dates
- IMAGE booth space rate rises from $42 to $43 per sq ft: December 1, 2026
- Design sign-off with Purple: Mid-June 2027
- Mid-June 2027: Design sign-off, screen sizes and island drawings ready for any height variance request.
- July 2027: Production in Fishkill, NY; screens, demo pods and hardware plinths built and tested.
- Early August 2027: Booth and crated equipment ship to the show’s advance warehouse for Houston.
- Move-in days before opening: Our project manager and vetted local labor install in your move-in window and test every screen.
- August 30–September 2, 2027: Event days; your Purple project manager is on the floor for the whole run.
- After the close on September 2: Dismantle, hardware repacked to your return plan, booth to storage or the next show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Send us your booth number, hall and footprint from the IMAGE contract
- Decide which datasets, models and software run on the booth screens
- List hardware for display with dimensions and weights
- Flag any island that needs a height variance request
- Send logo, brand files and demo content to Purple
- Approve the concept rendering, screen plan and lighting
- Book rooms at the Hilton Americas-Houston or near METRORail
- Plan staffing around the pavilions, the Icebreaker Reception and your technical talks
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/image/