ITS America 2027 · Budget & deadline sheet
April 12–15, 2027 · Salt Palace Convention Center, Salt Lake City, UT
April 12–15, 2027 · Salt Palace Convention Center, Salt Lake City, UT
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Key dates
- Design sign-off with Purple: Early February 2027
- Early February 2027: Design sign-off, demo plan and hardware list approved; island drawings submitted where the show requires them.
- February to mid-March 2027: Production in Fishkill, NY or Las Vegas, NV; graphics proofed and hardware mounts tested with your devices.
- Late March 2027: Booth, demo hardware and crates ship to the general service contractor's advance warehouse.
- Days before the April 13 Expo Hall opening: Move-in at the Salt Palace; Purple installs, powers up the demo and runs the pre-show checklist.
- April 13–15, 2027: Expo Hall days; a Purple project manager is on call for the whole run.
- After the Expo Hall closes April 15: Dismantle, devices packed to your return plan, booth to storage or the next show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Note your booth number, footprint and neighbors from the 2027 ITS America floor plan
- List every demo device with its size, weight, power draw and network needs
- Decide whether to apply through the Call for Demonstrations
- Pick the deployments and agency names you are cleared to show
- Book meetings with DOT and city buyers before you arrive
- Send logo, brand files and product photography to Purple
- Approve the concept rendering, demo layout and lighting plan
- Book hotels near the Salt Palace in downtown Salt Lake City
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/its-america/