NRA Show 2027 · Budget & deadline sheet
May 22–25, 2027 · McCormick Place, Chicago, IL
May 22–25, 2027 · McCormick Place, Chicago, IL
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Key dates
- Early March 2027: Design sign-off, with equipment dimensions, utility loads and the sampling plan locked into the drawings.
- March to mid-April 2027: Production in our shop; counters, refrigeration cutouts and graphics proofed against your real packaging.
- Late April 2027: Consolidated shipment leaves for the advance warehouse in Chicago on target.
- Move-in days before May 22, 2027: our on-site team installs, connects to the floor ports and runs the pre-show checklist.
- May 22–25, 2027: Show days; a Purple project manager is on call and restock storage is reset each morning.
- From close of show, May 25, 2027: Dismantle, equipment and unused product packed to your return plan, booth to storage or the next show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Send Purple your booth number, hall and footprint from the NRA Show contract
- List every piece of equipment with dimensions, weight, power and water needs
- Decide what will be cooked or sampled and how many servings per day
- Plan refrigeration, dry stock and dishwashing inside the booth footprint
- Send logo, brand palette, packaging files and food photography to Purple
- Approve the concept rendering, utility layout and lighting plan
- Book rooms at the Hyatt Regency McCormick Place or Marriott Marquis Chicago on the skywalk
- Agree the restock route and what goes home after the last serving on May 25
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/national-restaurant-show/