SOF Week 2027 · Budget & deadline sheet
May 3–6, 2027 · Tampa Convention Center, Tampa, FL
May 3–6, 2027 · Tampa Convention Center, Tampa, FL
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Key dates
- Late February 2027: Design sign-off, hardware fixture list locked and any covered-build drawings prepared for Tampa Fire Rescue.
- March 2027: Production in Fishkill, NY; graphics proofed against your product photography and product descriptions.
- Early April 2027: In-house electrical, rigging and internet ordered before the early-bird closes; Edlen power drawing submitted.
- Mid-April 2027: Booth ships to the Tampa advance warehouse with margin for the Florida schedule.
- May 1–3, 2027: Move-in; our on-site team installs, levels the fixtures and runs the pre-show walkthrough before the May 4 opening.
- May 4–6, 2027: Exhibition days with a Purple project manager on call; dismantle after the 2 PM close on May 6 and the booth returns to storage or the next show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Send Purple the booth number, venue, level and footprint from the SOF Week contract
- List every hardware item with dimensions, weight, handling rules and whether it needs a locked fixture
- Choose the one-line statement of what you supply for the header
- Decide which demos run on guided screens and who leads each one
- Name the meeting host and the delegation sizes you expect at the table
- Send logo, brand palette, product photography and product descriptions to Purple
- Approve the concept rendering, the lighting plan and the Edlen power drawing
- Book hotels on the Water Street block and plan return shipping for the hardware
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/sof-week/