Summer Fancy Food Show 2027 · Budget & deadline sheet
July 25–27, 2027 · Javits Center, New York, NY
July 25–27, 2027 · Javits Center, New York, NY
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Key dates
- Mid-May 2027: Design sign-off, equipment list locked and island drawings submitted where required.
- June 2027: Production in Fishkill, NY; counters, chilled cabinetry and graphics proofed against your packaging.
- Early July 2027: One crated shipment to the show's advance warehouse; Freeman and electrical orders filed.
- July 22–24, 2027: Move-in through the Javits marshaling facility; Purple's carpenters install and run the pre-show checklist.
- July 25–27, 2027: Show days; a Purple project manager is on call and reset supplies are staged in booth storage.
- July 27–28, 2027: Dismantle, product and equipment packed to your return plan, booth back to Fishkill or on to the next show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Send Purple your booth number and footprint from the SFA Space Draw
- List every SKU you will sample and the retail pack that goes beside it
- List each refrigerator, freezer, warmer or dispenser with dimensions and amperage
- Decide who serves, who qualifies and who takes the distributor meeting
- Send logo, brand palette and packaging artwork for the graphics wall
- Approve the concept rendering, counter layout and lighting plan
- Book staff rooms in Hudson Yards or the west 30s
- Plan product deliveries, daily restock and the return of unused stock
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/summer-fancy-food/