Sweets & Snacks Expo 2027 · Budget & deadline sheet
May 18–20, 2027 · Indiana Convention Center, Indianapolis, IN
May 18–20, 2027 · Indiana Convention Center, Indianapolis, IN
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Key dates
- Early March 2027: Design sign-off; sampling layout, refrigeration list and hanging sign locked for approval.
- March–April 2027: Production over 30 to 45 days; graphics proofed against your actual packs.
- Late April 2027: Booth, counters and fixtures ship to the show's advance warehouse in Indianapolis.
- Mid-May 2027: Move-in at the Indiana Convention Center on your target date; our on-site team installs, stocks the counters and runs the pre-show checklist. Supplier Showcase booths open the afternoon of May 17.
- May 18–20, 2027: Show days; a Purple project manager is on call for the whole run. The hall closes at 1 p.m. on May 20.
- May 20–21, 2027: Dismantle, unsold stock packed to your return plan, booth to storage or the next show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Send Purple your booth number, footprint and whether you are on the main floor or in the Supplier Showcase
- Choose the hero launch and the supporting and seasonal ranges for the pack wall
- List every product that needs refrigeration, freezing or warming at the counter
- Decide whether you will enter the Most Innovative New Product Awards or the Featured Products Showcase
- Send logo, brand palette, pack artwork and product photography to Purple
- Approve the concept rendering, sampling layout and lighting plan
- Book rooms in a skywalk-connected hotel and plan staff shifts for three show days
- Plan sample restocking, case counts and the return of unsold stock
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/sweets-snacks-expo/