AAA 2027 · Budget & deadline sheet
April 7–10, 2027 · America's Center Convention Complex, St. Louis, MO
April 7–10, 2027 · America's Center Convention Complex, St. Louis, MO
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Published rates:
- Booth space: $29 per sq ft ($2,900 per 10×10), 2027 regular rate
- Priority point and non-profit rates: $27 and $22 per sq ft, 2027 rates
- Parts and component suppliers: $32 per sq ft, 2027 rate; island premium $500
- Expo Suite meeting room (20×20): $4,250 for exhibitors, $6,500 for non-exhibitors, 2027
Key dates
- AAA 2027 exhibitor room-block (Create-A-Block) requests close: October 28, 2026
- Design sign-off with Purple: Late January 2027
- Late January 2027: Design sign-off; island sign and lighting drawings prepared so the rigging plan reaches Freeman 60 days before move-in.
- February 2027: Production in Fishkill, NY over 30 to 45 days; device cradles fitted to your samples and listening-nook audio measured against 70 dB.
- March 1–26, 2027: Crated booth delivered to the Freeman advance warehouse at 8500 Hall Street, St. Louis, before the March 26 cutoff.
- April 4–7, 2027: Move-in at America's Center: appointment-only Sunday, full days Monday and Tuesday, show-ready by 3 p.m. Wednesday.
- April 7–9, 2027: Expo Hall open Wednesday 4 to 7:30 p.m., Thursday 11:30 a.m. to 6 p.m. and Friday 9 a.m. to 1 p.m.; our project manager is on call.
- April 9–10, 2027: Tear down Friday 1 to 7 p.m. and Saturday until 3 p.m.; devices packed to your return plan, booth to storage or your next meeting.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Pay 50 percent of the space fee by October 31, 2026 and the balance by December 31, 2026
- Send us your booth number in Halls 3 and 4 and the footprint from your AAA contract
- List every device and diagnostic unit with dimensions, weight and power draw
- Decide which demos need the screened listening nook under the 70 dB cap
- Register staff and book rooms through Maritz once both open on December 2, 2026
- Approve the island sign drawing by late January so the rigging plan reaches Freeman 60 days ahead
- Plan any booth reception with the center's caterer and get Academy approval
- Keep staff on site until 1 p.m. Friday, since tearing down earlier breaks AAA rules
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/aaa-audiology/