AAA 2027 · April 7–10, 2027 · America's Center Convention Complex, St. Louis
AAA 2027 booth design & build in St. Louis
Custom and rental exhibits for the HearTECH Expo, built so an audiologist can hear a device, read the software and sit down to talk in the same 10×20. Listening stations engineered for the Academy's 70 dB cap, and Freeman orders, freight and installation at America's Center handled by Purple.
- April 7–10, 2027
- America's Center Convention Complex
Every last fee listed upfront, in full, on paper. 3,000+ exhibitors · 10,000+ booths built · 4.9★ client rating · Since 2015
Top view of a behind-the-ear hearing aid
01 Purple at AAA 2027
What makes AAA different, and how we build for it
AAA is a clinical convention with the HearTECH Expo attached, and the expo runs on its own clock. Halls 3 and 4 at America's Center Convention Complex open Wednesday at 4:00 pm and the Celebrate Audiology Reception brings the whole conference onto the floor from 5:30 to 7:00 pm, so the first evening carries a large share of your traffic. The HearTECH Hub sits inside the hall with education and presentations that release audiences into the aisles between talks. The Academy caps booth sound at 70 dB and measures it every day, which shapes every hearing demo, and Freeman runs the hall with union crews. We design for those hours and that noise floor.
A quiet listening position where a device can be judged honestly, enlarged views of small components, and a specialist who can answer fitting questions without a queue forming behind them.
A short visual account of how the product fits daily practice, the software on its own screen, and a seated corner where setup, training, support and pricing can be discussed.
Consistent comparison labels across the device family, a presenter who can pick the right technical depth, and room to observe a demo without joining it.
Your team in St. Louis
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY and our Las Vegas hub, ship to the America's Center Convention Complex, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team lands to a lit, stocked booth. You just show up.
02 Booths & pricing for AAA 2027
Pick a footprint. We price it as a rental, a custom build, or a hybrid.
The AAA floor is mostly 10×10 and 10×20 linear space, with the hearing-aid manufacturers and diagnostic equipment makers on 20×20 and larger islands under hanging signs. Purple clients at AAA usually choose a 10×20 with one quiet listening station or a 20×20 island where demos, software and a meeting table each get their own zone.
One device family in fitted holders with enlarged imagery, a single fitting-software screen and a stool for a face-to-face conversation.
Shown: Moncad / Browiner, a Purple inline booth
See 10×10 rental booths →
A listening station at one end, a device wall and software screen in the middle, and a small table for practice questions at the other.
Shown: MedaCure, a Purple inline booth
See 10×20 rental booths →
An island with a partially screened listening booth, a diagnostic equipment demo, a software counter and an open meeting table under a hanging sign.
Shown: AMRAD Medical, a Purple island exhibit
See 20×20 rental booths →
The full portfolio: hearing devices, diagnostic and vestibular equipment, practice software and a closed meeting room, with charging and reserve stock inside the furniture.
Shown: Olon / Fidia Pharma Group, a Purple large-format exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
We estimate every one of these on your proposal, so the total is on paper before you sign.
All-in 2026 ranges for design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show. Get an exact number for AAA with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
03 Built by Purple
Booths we have designed, built and installed
Case study · Pixee Medical
Pixee Medical at medical technology congress
A focused, demo-first booth for augmented-reality surgical guidance, built so every visitor could try the technology while traffic kept moving.
Read the Pixee Medical case study All case studies →“We were very happy with the experience and with the support provided throughout the project. The booth looked great, the coordination process was smooth, and everything was handled professionally, which made the event much easier for our team.”
Miriam Valdes, Communications Manager, INdermal · more client reviews
Trusted by exhibitors including
04 Designing for hearing technology and audiology brands at AAA
Four things we get right for AAA exhibitors
1Design the demo around 70 dB
Every speaker points into the booth, never the aisle, and we put the listening station on the side away from the HearTECH Hub and your loudest neighbor. Soft finishes, a partial screen inside the 8 ft or 20 ft limit, and a captioned visual alternative keep the demo useful when the hall is loud.
2Scale up the small devices
Hearing aids and receivers disappear on a flat counter. We mount them in fitted, labeled holders at hand height, pair each with an enlarged image or cutaway, light them evenly without glare, and put reserve samples and charging in drawers so the display surface stays clean all day.
Give the software its own screen
Fitting and practice software should not compete with the listening station. We build a stable demo account, position the screen so the specialist and the visitor both see it, caption any spoken content, and load an offline version so the station still works when the hall network drops.
Diagnostic equipment needs clearances and power
Audiometers, booths and vestibular systems need operator space, a clear view of results and dedicated power. We draw the equipment at true size, plan Edlen electrical drops and Smart City internet before the floor plan is locked, and cover every inch of floor as the Academy requires.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for Agapp.
Start my AAA concept05 America's Center Convention Complex · St. Louis
Logistics for AAA 2027, handled
America's Center is a union hall and Freeman is the official service contractor, so material handling, labor and rigging run through Freeman Online. Crated freight goes to the Freeman advance warehouse at 8500 Hall Street from March 1 and must land by March 26; direct shipments are accepted at 701 Convention Plaza from April 4. Move-in runs April 5 and 6 with late work passes to 11:00 pm, and every booth is show-ready by 3:00 pm Wednesday for the Show Management walk-through. Rigging plans for hanging signs are due to Freeman 60 days before move-in. We file the Freeman orders, book power through Edlen and internet through Smart City, and set your rooms in the Academy block through Maritz.
What Purple handles
- Exhibitor kit, Freeman Online orders and target dates
- Listening station acoustics engineered to the 70 dB rule
- Graphics printed in house and proofed against your device photography
- Freight to the Freeman advance warehouse and drayage paperwork
- Edlen electrical and Smart City internet orders
- Installation, dismantle and return shipping with our project manager and St. Louis labor
Timeline, counted back from move-in
- Late January 2027Design sign-off; island drawings and any rigging plan submitted to Freeman for the 60-day deadline.
- February 2027Production in Fishkill, NY; graphics proofed with your devices in hand and the demo audio tested for the 70 dB cap.
- March 1–26, 2027Crated booth ships to the Freeman advance warehouse at 8500 Hall Street, St. Louis.
- April 5–7, 2027Move-in; our project manager and St. Louis labor install, test every station and hand over before the 3:00 pm Wednesday show-ready call.
- April 7–9, 2027Exhibit hall open, Wednesday 4:00–7:30 pm, Thursday 11:30 am–6:00 pm, Friday 9:00 am–1:00 pm; a Purple project manager is on call.
- April 9–10, 2027Dismantle from 1:00 pm Friday, all out by 3:00 pm Saturday; devices packed to your return plan, booth to storage or the next show.
AAA exhibitor questions
Questions exhibitors ask us before AAA
How much does a 20×20 at AAA cost?
A 20×20 custom island for AAA lands between $50,000 and $120,000 all in for design, structure, graphics and installation, and a 20×20 rental between $16,000 and $40,000. A screened listening station and a hanging sign move the number; send us the product list and we return a fixed quote.
Can you install at America's Center?
Yes. America's Center is a union hall run through Freeman, and our project manager and St. Louis labor install under those rules on every show. We book the Freeman labor, take delivery from the advance warehouse, build and test the booth on April 5 and 6, and hand over before the Wednesday 3:00 pm show-ready call.
Can we rent a booth for AAA instead of buying one?
Yes. A 10×10 rental with your graphics runs $3,500 to $8,000 and a 10×20 rental $7,500 to $15,000. Most first-time HearTECH Expo exhibitors rent the structure and add one custom piece, usually the device wall or a quiet listening nook, then keep it for the next edition.
When do we need to decide?
Design sign-off by the end of January gives us a 30 to 45 day build, a March ship date and the March 26 advance warehouse deadline with room to spare. Rigging plans for an island sign are due to Freeman 60 days before move-in, so an island decision needs to be made by early February.
Do you handle Freeman orders and drayage?
Yes. We place the Freeman Online orders for material handling, labor, rigging and carpet, order power through Edlen and internet through Smart City, ship to the advance warehouse and reconcile the drayage bill after the show. You are copied on every deadline and never fill in a form yourself.
Before you sign with anyone
Five questions to ask any exhibit builder for AAA:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your AAA booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.
