ABC Convention 2027 · Budget & deadline sheet
March 9–11, 2027 · Gaylord Rockies Resort & Convention Center, Aurora, CO
March 9–11, 2027 · Gaylord Rockies Resort & Convention Center, Aurora, CO
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Exhibit space (paid to Associated Builders and Contractors)
- Drayage, or material handling, when it is not in the ABC Convention space rate
- Electrical service, internet and rigging at the Gaylord Rockies Resort & Convention Center
- Booth cleaning and whatever union labor the ABC Convention venue requires
Published rates:
- Standard booth, 2027: 10×10 with 6-foot table, two chairs, sign, pipe and drape: $4,500 members, $5,000 nonmembers
- Hotel, 2027: Gaylord Rockies $289 per night plus $28 resort fee and 12.75% tax
- Purple tabletop kit: Printed backdrop, fitted table throw and lit counter, quoted per booth; rental booths from $7,500 for a 10×20
Key dates
- ABC Convention 2027 hotel cutoff at Gaylord Rockies: February 12, 2027
- Design sign-off with Purple: December 2026
- November 2026: Reserve the booth (nonmembers start with a local ABC chapter for vetting); brief us on graphics and demo.
- December 2026: Design sign-off for backdrop, table throw and counter; order power and Wi-Fi through the Gaylord Rockies portal.
- January 2027: Printing in our Fishkill, NY or Las Vegas shop; early-bird registration closes January 15 and the hotel group form January 25.
- February 2027: Freight to Shepard per the exhibitor portal; hotel block cutoff February 12.
- March 9–10, 2027: Move-in Tuesday morning, Grand Opening 3:30 p.m., expo day Wednesday and move-out 3 to 7 p.m.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Reserve the booth; nonmembers contact a local ABC chapter first
- Order Wi-Fi and power from Gaylord Rockies through the exhibitor portal
- Submit names for setup wristbands
- Book rooms before the February 12, 2027 hotel cutoff
- Assign lead retrieval users in Cvent when the access code arrives
- Schedule outbound shipping with Shepard before the 7 p.m. Wednesday cutoff
Every fee on paper upfront, in full, for your ABC Convention booth. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/abc-convention/