The Almond Conference 2027 · Budget & deadline sheet
December 2027, dates not confirmed yet · Venue for 2027 not confirmed yet (2026: SAFE Credit Union Convention Center), Sacramento, CA
December 2027, dates not confirmed yet · Venue for 2027 not confirmed yet (2026: SAFE Credit Union Convention Center), Sacramento, CA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space, paid to Almond Board of California
- Material handling (drayage) at the venue, where the space rate does not include it
- Electrical service, internet and rigging at the venue
- Booth cleaning, and union labor where the venue requires it
Published rates:
- Booth space, 2026: 10×10 $3,000, 10×20 $5,500, 10×30 $7,500, 20×20 $9,000, 20×30 $10,500, 20×40 $11,500, 30×30 $12,500
- Platinum sponsorship, 2026: $50,000, limit one, includes a 30×30 booth next to the Almond Board booth
- Program ads, 2026: Full page $6,000, half page $3,000 in the printed Conference Program
- Booth build: 10×20 rental $7,500–$15,000; custom 20×30 island $75,000–$175,000, Purple's 2026 planning range
Key dates
- Design sign-off with Purple: About 10 weeks before move-in
- December 8–10, 2026: TAC 2026 in Sacramento, the most recent edition; walk the floor, check booth locations and plan 2027.
- When 2027 exhibit sales open: Book space through Mosaic Event Management; for 2026 the Almond Board kept 2025 pricing.
- About 10 weeks before move-in: Design sign-off: machine footprint, deck, lighting and graphic panels approved.
- 8 to 4 weeks before move-in: Production within 30 to 45 days, in Fishkill, NY or at our Las Vegas shop.
- About 3 weeks before move-in: Crates ship to the AES warehouse named in the 2027 exhibitor logistics kit.
- Move-in days before opening: Our project manager leads the install; equipment follows the large-equipment schedule.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Watch for 2027 dates and exhibit sales from the Almond Board
- Decide booth size, from 10×10 to 30×30, or a metal sponsorship
- Send machine sizes and weights so they can be slotted into the large-equipment schedule
- Send Purple product photos, throughput figures and orchard footage
- Book a partner hotel early: 2026 rates required a 100% non-refundable deposit
- Order AES services by the kit's discount date
All fees listed upfront, in full, on paper, before The Almond Conference. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/almond-conference/