America's Beauty Show 2027 · Budget & deadline sheet
April 3–5, 2027 · Donald E. Stephens Convention Center, Rosemont, IL
April 3–5, 2027 · Donald E. Stephens Convention Center, Rosemont, IL
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Key dates
- Late January 2027: Design sign-off; station layout, screen positions and any hanging sign drawn for approval.
- February 2027: Production, 30 to 45 days; graphics proofed against your real packaging and campaign images.
- Mid-March 2027: Booth, fixtures and demo furniture ship to the Rosemont Exposition Services advance warehouse.
- Week of March 29, 2027: Move-in at the Stephens Center; our on-site team installs, powers the stations and runs the pre-show walkthrough.
- April 3–5, 2027: Show days, Saturday to Monday; a Purple project manager is on call for the whole run.
- April 5–6, 2027: Dismantle after close on Monday, product packed to your return plan, booth to storage or the next show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Send us your booth number and footprint from the ABS contract
- List the artists, models and demonstration schedule for all three days
- Choose the hero collection for the demo and the ranges for the shop wall
- Decide whether you will sell on the floor and how sales will be rung up
- List every tool, dryer and treatment device that needs power or water
- Send logo, brand palette, campaign images and product photography to Purple
- Approve the concept rendering, station layout and lighting plan
- Book hotels along River Road and plan product restocking for Sunday
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/americas-beauty-show/