America's Beauty Show 2027 · April 3–5, 2027 · Donald E. Stephens Convention Center, Rosemont
America's Beauty Show 2027 booth design & build in Rosemont
Custom and rental exhibits for professional beauty and salon brands, built around a styling station people can watch from the aisle and a product wall they can shop. Lighting that flatters faces and packaging, power for tools and dryers, and Stephens Center freight handled by Purple's Chicago crew.
Contemporary salon interior with styling chairs and mirrors
Purple at America's Beauty Show 2027
What makes America's Beauty Show different, and how we build for it
America's Beauty Show is the 104th Midwest Beauty Show, produced by Cosmetologists Chicago and built for people who work with their hands. The floor runs on live artistry: the Runway Stage and Barbershop Stage draw crowds all day, Nail Universe and the Health & Wellness area group specialist buyers, the International Pavilion brings overseas brands to Rosemont, the Value Center pulls bargain hunters, and the Global Image Awards put finished looks on stage. With 400+ brands and 300+ education classes in one building, stylists move fast between classrooms and aisles. A booth here needs a demonstration people can see from ten feet away and a product wall they can shop in the five minutes before their next class.
A clear sightline to the artist's hands or a close-up screen, the demonstrated products within reach with prices visible, and a fast way to buy or sample without cutting through the demo.
A quiet corner next to the stage, not inside it, where a range, an education program or salon equipment can be discussed and an appointment booked for after the show.
The collection grouped by use or line with consistent facings and labels, a visible commercial contact, and replenishment stock hidden behind the wall so the display stays composed all day.
Purple in Rosemont
Local crew, national shop
With McCormick Place as a frequent stage, our Chicago crew knows every regulation, layout constraint and labor rule by heart. We optimize booth logistics for fast setup, perfect lighting and zero downtime, so your space is visitor-ready on day one.
Predictable 30–45-day turnarounds, secure storage and pre-show QA. Your booth ships from our production shop in Fishkill, NY or our Las Vegas hub, and our project manager is on the floor for install and dismantle.
Booth options for America's Beauty Show 2027
Pick a footprint. We’ll price it as a rental, a custom build, or a hybrid.
ABS is a shopping floor: most of the 400+ brands take 10×10 and 10×20 inline spaces along the aisles, with the larger haircare and tool houses on islands. Purple clients here usually choose a 10×20 with one styling station and a shop wall, or a 20×20 island with a raised demo platform and a hanging sign.
One styling chair or nail desk facing the aisle, a lit backwall with your hero campaign image, and a slim shelf of the products in the demo.
See 10×10 rental booths →
A styling station with a close-up camera and screen at one end, a shoppable product wall with concealed stock at the other, and a stool for a salon-owner conversation.
See 10×20 rental booths →
A raised demo platform under a hanging sign, two or three working chairs, a retail counter with a point of sale, and a screened prep room for tools, capes and chargers.
See 20×20 rental booths →
A small stage with tiered viewing, a shampoo or skincare treatment bay with water and power, an education corner, a dealer meeting table and back-of-house storage.
See 20×30 rental booths →All-in 2026 ranges for design, structure, graphics, installation and dismantle; booth space, drayage and show services are separate. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show. Get an exact number for America's Beauty Show with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We return a fixed proposal, usually within two business days.
Built by Purple
Booths we have designed, built and installed
Case study · French Avenue
French Avenue at fragrance and beauty trade show
A premium fragrance environment built around discovery, with a flow designed for real conversations and product sampling.
Read the French Avenue case study All case studies →“We were very happy with the experience and with the support provided throughout the project. The booth looked great, the coordination process was smooth, and everything was handled professionally, which made the event much easier for our team.”
Miriam Valdes, Communications Manager, INdermal · more client reviews
Designing for professional beauty and salon brands at America's Beauty Show
Four things we get right for America's Beauty Show exhibitors
Light faces and packaging accurately
A demo needs working light on the model, and photography needs balanced tones with no harsh spot. We test the lighting plan with your actual packaging and a professional model, keep colored spill off the product wall and add a dedicated key light over each station so every phone photo looks like your campaign.
Make the demonstration watchable
We orient the artist and model toward a defined viewing zone inside your footprint, not the aisle, and add a close-up camera and screen for small techniques like nails, lashes and color placement. Circulation stays open on one side so shoppers reach the product wall while the demo runs.
Hide the reset, keep the team visible
Every working station gets a screened prep area behind it for tools, capes, chargers and replacement stock, with a route short enough that staff restock without crossing the audience. Cords, dryers and hot tools are managed at the counter so nothing trails across the visitor path.
Keep retail fixtures flexible
Product walls get adjustable, measured shelving and a disciplined label system so a collection can change without rebuilding the wall. Stock loads from the staff side, and we design for how the display looks half sold on Sunday afternoon, not only at the Saturday opening.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for ACI Workwear.
Start my America's Beauty Show conceptDonald E. Stephens Convention Center · Rosemont
Logistics for America's Beauty Show 2027, handled
The Donald E. Stephens Convention Center is a union building: Illinois has no right-to-work law, so exhibit labor runs through the show contractor, and Rosemont Exposition Services lists about $145 per hundredweight for crated freight received at the advance warehouse. Docks open onto River Road with truck access from the Kennedy and Tri-State expressways, and an enclosed skybridge links the hall to the parking garage. Illinois fire code wants flame certificates for every fabric and approval for covered booths. We read the ABS exhibitor kit, order electrical and water for shampoo and treatment stations, ship to the advance warehouse and install with our Chicago crew, with our certificate naming Cosmetologists Chicago and the Village of Rosemont on file.
Hall rules, drayage estimates and freight deadlines for this building are in our Donald E. Stephens Convention Center exhibitor guide.
What Purple handles
- ABS exhibitor kit, Rosemont Exposition Services orders and target dates
- Electrical, water and drain orders for styling, shampoo and treatment stations
- Flame certificates and covered-booth approvals under Illinois fire code
- Graphics printed in house and proofed against your packaging
- Freight to the advance warehouse and drayage paperwork
- Installation, dismantle and return shipping with our Chicago crew
Timeline, counted back from move-in
- Late January 2027Design sign-off; station layout, screen positions and any hanging sign drawn for approval.
- February 2027Production, 30 to 45 days; graphics proofed against your real packaging and campaign images.
- Mid-March 2027Booth, fixtures and demo furniture ship to the Rosemont Exposition Services advance warehouse.
- Week of March 29, 2027Move-in at the Stephens Center; Purple's Chicago crew installs, powers the stations and runs the pre-show walkthrough.
- April 3–5, 2027Show days, Saturday to Monday; a Purple project manager is on call for the whole run.
- April 5–6, 2027Dismantle after close on Monday, product packed to your return plan, booth to storage or the next show.
America's Beauty Show exhibitor questions
Questions exhibitors ask us before America's Beauty Show
How much does a booth at America's Beauty Show cost?
A complete 10×20 rental with your graphics lands between $7,500 and $15,000, a 10×20 custom build between $15,000 and $45,000, and a 20×20 custom island between $50,000 and $120,000, all in for design, structure, graphics and installation. Styling stations, screens and a sales counter move the number; send us your product list and we return a fixed quote.
Can you install at the Donald E. Stephens Convention Center?
Yes. Our Chicago crew installs at the Stephens Center regularly. We work inside the show contractor's labor rules, book your freight target with Rosemont Exposition Services, order power and water for every working station and have the booth lit and stocked before the Saturday opening.
Can we rent a booth for ABS instead of buying one?
Yes. Rental structures with your graphics, a custom product wall on a rental frame, or a full custom build are all on the table. Most first-time ABS exhibitors start with a 10×10 or 10×20 rental between $3,500 and $15,000 and upgrade the demo station the following year.
When do we need to decide?
Design sign-off by late January 2027 gives a comfortable 30–45-day build and a mid-March ship to the advance warehouse. Later is possible; the trade-off is choice of fixtures and finishes and higher freight cost for a move-in in the last days of March.
Do you handle Rosemont Exposition Services orders and drayage?
Yes. We file the ABS forms that concern the booth, place the Rosemont Exposition Services orders for labor, electrical and material handling, ship crated freight to the advance warehouse on the discount date and keep you copied on every deadline so nothing depends on a form you did not know about.
Get a proposal
Tell us about your America's Beauty Show booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.
