ARA Conference & Expo 2027 · Budget & deadline sheet
2027 dates not confirmed yet · Venue for 2027 not confirmed yet (2026: JW Marriott Austin), Austin, TX
2027 dates not confirmed yet · Venue for 2027 not confirmed yet (2026: JW Marriott Austin), Austin, TX
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space, paid to Agricultural Retailers Association
- Material handling (drayage) at the venue, where the space rate does not include it
- Electrical, internet and rigging orders for ARA Conference & Expo
- Booth cleaning and any union labor the venue requires
Published rates:
- Sponsor side meeting room, 2026: Free for Diamond (full day) and Platinum (half day); $500 half day or $900 full day for Gold, Silver, Bronze
- Registration, 2026: Members $700, non-members $1,300 regular; on site $850 and $1,500
- Host hotel, 2026: JW Marriott Austin from $295 per night plus tax
- Booth build: 10×20 rental $7,500–$15,000, Purple's 2026 planning range; table-top kits cost less
Key dates
- Design sign-off with Purple: About 10 weeks before the conference
- When ARA opens 2027 booth sales: Pick a booth on the interactive floor plan; returning exhibitors get first choice before sales open to all.
- About 10 weeks before the conference: Design sign-off for the back wall, counter and any sponsor meeting room graphics.
- 8 to 4 weeks before: Production in our Fishkill, NY or Las Vegas shop, packed in rolling cases for a hotel dock.
- About 2 weeks before: Freight to the address in ARA's exhibitor portal, with hotel receiving rules followed.
- Set-up day, 2027 date not confirmed yet: Our project manager sets the booth in the exhibitor-only hours before the Opening Reception.
- Conference days, 2027 dates not confirmed yet: Expo hours around meals and receptions; teardown the final morning and freight back to storage.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Watch for ARA's 2027 dates, host city and expo floor plan
- Decide on a booth, a sponsor tier or both
- Request side meeting space if your sponsor tier includes it
- Register booth staff and book the host hotel through ARA's housing partner
- Plan staffing for the receptions, breakfasts and lunches in the Expo
- Send Purple your retail program terms and product images for the graphics
Every fee on paper upfront, in full, for your ARA Conference & Expo booth. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/ara-conference-expo/