ASI Chicago 2027 · Budget & deadline sheet
July 27–29, 2027 · McCormick Place, Chicago, IL
July 27–29, 2027 · McCormick Place, Chicago, IL
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Key dates
- Mid-May 2027: Design sign-off; sample inventory and dimensions locked so every fixture fits the real range.
- Late May to June 2027: Production in Fishkill, NY; sample trays, apparel rails and graphics proofed against your products.
- Early July 2027: Booth ships crated with our Midwest carrier to the McCormick Place advance warehouse on the target date.
- Week of July 26, 2027: Targeted move-in at McCormick Place; our on-site team installs and dresses the samples before the doors open.
- July 27–29, 2027: Education Day and Expo Hall days; a Purple project manager is on call for the whole run.
- July 29–30, 2027: Dismantle, samples packed to your return plan, booth to storage or the next ASI Show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Pull booth number, configuration (inline, corner, cross-aisle or island) and footprint from your ASI contract
- List the sample inventory with dimensions, and mark which pieces are display, handle or take-away
- Choose the lead collection and the client applications you want distributors to remember
- Decide whether a live decoration or personalization demo runs in the booth
- Send logo, brand palette and product photography to Purple
- Approve the concept rendering, sample fixtures and lighting plan
- Book rooms at the Hyatt Regency McCormick Place or Marriott Marquis Chicago
- Plan sample restocking and the return of unused stock after July 29
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/asi-chicago/