ASI Chicago 2027 · July 27–29, 2027 · McCormick Place, Chicago
ASI Chicago 2027 booth design & build in Chicago
Custom and rental exhibits for promotional product suppliers, built so a distributor can pick up the sample, see the decoration and picture the client order. Sample walls, apparel presentation and McCormick Place drayage handled by our on-site team.
- July 27–29, 2027
- McCormick Place
Every last fee listed upfront, in full, on paper. 3,000+ exhibitors · 10,000+ booths built · 4.9★ client rating · Since 2015
A plain canvas tote bag displayed against a neutral background
01 Purple at ASI Chicago 2027
What makes ASI Chicago different, and how we build for it
ASI Show Chicago is the summer meeting point for the $26.6 billion promotional products industry, where suppliers put samples in front of the distributors and decorators who write the orders. Education Day opens the event and the Expo Hall carries the selling days. ASI keeps distributors moving through the aisles with the ASI Passport, which rewards visits to participating exhibitors with a $1,000 grand prize, and with ASI Package Shipping, which sends one box of collected samples home free. The Product Showcase gives new items a second stage, and the ASI Gala Cruise keeps suppliers and distributors together after McCormick Place closes. A booth here has one job: make each product easy to handle, compare and remember.
Samples they can pick up, clear product identifiers, and a rep who can turn a client brief into a decorated recommendation on the spot.
Fabric, color and decoration examples side by side, finished looks at eye level, and straight answers on imprint methods and minimums.
A quiet meeting spot inside the booth where a planned one-on-one can run without a sample line forming around it.
Your team in Chicago
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY and our Las Vegas hub, ship to the McCormick Place, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team lands to a lit, stocked booth. You just show up.
02 Booths & pricing for ASI Chicago 2027
Pick a footprint. We price it as a rental, a custom build, or a hybrid.
ASI lists inline, corner, cross-aisle and island spaces for Chicago, and most suppliers exhibit inline in a 10×10 or 10×20 with a sample wall and a counter. Purple clients who want to be found from across the hall usually move to a 10×20 corner or a 20×20 island with a hanging sign over the range.
A back wall of drinkware or hard goods grouped by family, one sample counter and a drawer of variants underneath.
Shown: Happy Time High / Hemplitude, a Purple inline booth
See 10×10 rental booths →
A sample wall for the lead collection, an apparel rail with decoration swatches, and a small table for a client brief.
Shown: Funskool, a Purple inline booth
See 10×20 rental booths →
Product families around a shared welcome counter, a decoration comparison board, a meeting table under a hanging sign and hidden stock.
Shown: Doona, a Purple island exhibit
See 20×20 rental booths →
Several category zones, a live decoration or personalization demo, a private meeting room and a staff route for replenishment.
Shown: egebant, a Purple island exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
We estimate every one of these on your proposal, so the total is on paper before you sign.
All-in 2026 ranges for design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show. Get an exact number for ASI Chicago with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
03 Built by Purple
Booths we have designed, built and installed
Case study · French Avenue
French Avenue at fragrance and beauty trade show
A premium fragrance environment built around discovery, with a flow designed for real conversations and product sampling.
Read the French Avenue case study All case studies →“Purple Exhibits made us look good. The booth was one of the nicest displays in our section of the convention center and generated a lot of positive comments from both customers and industry peers. Their attention to detail, professionalism, and willingness to go above and beyond made a huge difference.”
Kimberly Owens, Brand Manager, Owens Products · more client reviews
Trusted by exhibitors including
04 Designing for promotional products at ASI Chicago
Four things we get right for ASI Chicago exhibitors
1Edit the catalogue before it ships
A supplier has far more SKUs than a booth can hold. We start with the job of the Chicago booth, a launch, a category push or new options for known distributors, then build display families around that. Extra variants sit in labeled drawers so a rep can widen the conversation without crowding the wall.
2Show scale, material and decoration
Photographs cannot show weight, texture or how an imprint sits on a curve. We set drinkware, bags and hard goods at a consistent display height with clear identifiers and open surface, so a rep can lift a piece off the shelf and talk about it without balancing it on a brochure stack.
Give apparel a sequence, not a rack
A few finished looks on forms, then organized access to fabric, colors and decoration examples. We keep the footprint from turning into a garment rack, so reps can walk a distributor through the collection in order and the team can repack the range in minutes on the last night.
Separate sampling from the sales pitch
Take-away samples get their own station and their own storage, so the presentation assortment stays complete all day. We plan the staff route for replenishment and a small consultation spot where a rep can record the products, the use case and the follow-up a distributor wants.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for International Industrie.
Start my ASI Chicago concept05 McCormick Place · Chicago
Logistics for ASI Chicago 2027, handled
McCormick Place is a union building with one rule in your favor: since the 2010 MPEA reforms, full-time employees can assemble a booth of any size with their own tools, while dock-to-booth material handling stays Teamster work billed by weight. We plan on about $210 per hundredweight with a 200-pound minimum and 25 to 35 percent surcharges for late, uncrated or off-target freight, so we ship one crated load with our Midwest carrier and hit the advance warehouse date. Each building has its own dock, so we address freight with building, hall and booth number. Our on-site team installs, and the Hyatt Regency McCormick Place and Marriott Marquis Chicago connect to the halls by skywalk.
Hall rules, drayage estimates and freight deadlines for this building are in our McCormick Place exhibitor guide.
What Purple handles
- Exhibitor kit, organizer forms and booth service orders
- Sample fixtures: trays, drawers, rails and comparison boards
- Graphics printed in house and proofed on your products
- Crated freight to the advance warehouse and drayage paperwork
- Installation, dismantle and return shipping with our on-site team
Timeline, counted back from move-in
- Mid-May 2027Design sign-off; sample inventory and dimensions locked so every fixture fits the real range.
- Late May to June 2027Production in Fishkill, NY; sample trays, apparel rails and graphics proofed against your products.
- Early July 2027Booth ships crated with our Midwest carrier to the McCormick Place advance warehouse on the target date.
- Week of July 26, 2027Targeted move-in at McCormick Place; our on-site team installs and dresses the samples before the doors open.
- July 27–29, 2027Education Day and Expo Hall days; a Purple project manager is on call for the whole run.
- July 29–30, 2027Dismantle, samples packed to your return plan, booth to storage or the next ASI Show.
ASI Chicago exhibitor questions
Questions exhibitors ask us before ASI Chicago
How much does a 10×20 at ASI Chicago cost?
A complete 10×20 rental runs $7,500 to $15,000 and a 10×20 custom build $15,000 to $45,000, including design, structure, graphics and installation. A 20×20 custom island lands between $50,000 and $120,000. Sample fixtures and freight weight move the number; send your product list and we return a fixed quote.
Can you install at McCormick Place?
Yes. Our on-site team works McCormick Place all year and knows the docks, the drayage tariff and the labor rules. We address freight with your building, hall and booth number, meet it on the floor, and have every sample dressed and lit before the first distributor walks in.
Can we rent a booth for ASI Chicago?
Yes. Rental architecture with your graphics, custom sample fixtures on a rental frame, or a fully custom build are all available. Many suppliers keep custom trays, drawers and rails and rent the walls around them, which keeps drayage weight and cost down at McCormick Place.
When do we need to decide?
Design sign-off by mid-May gives a 30 to 45 day build in Fishkill and an early July ship date to the advance warehouse. Later is possible; the trade-off is finish choices and freight surcharges, which run 25 to 35 percent for late or off-target freight at McCormick Place.
Do you handle drayage and the show service orders?
Yes. We read the ASI Chicago exhibitor kit, file the booth forms, order electrical and material handling, ship one crated load to the advance warehouse and complete the drayage paperwork, so nothing depends on a form you did not know about.
Before you sign with anyone
Five questions to ask any exhibit builder for ASI Chicago:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your ASI Chicago booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.