ATA MCE 2027 · Budget & deadline sheet
October 16–19, 2027 · Tampa Convention Center, Tampa, FL
October 16–19, 2027 · Tampa Convention Center, Tampa, FL
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Exhibit space (paid to American Trucking Associations)
- Material handling (drayage) at the Tampa Convention Center, where the space rate does not include it
- Electrical, internet and rigging orders for ATA MCE
- Booth cleaning and whatever union labor the ATA MCE venue requires
Published rates:
- Booth build: 10×20 rental $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 planning range
- Material handling: Around $155 per hundredweight with standard minimums and surcharges, Purple's 2026 Tampa planning rate
Key dates
- Design sign-off with Purple: Early August 2027
- Spring 2027: Space and sponsorship agreed with ATA from the MCE27 prospectus; booth number and neighbors known.
- Early August 2027: Design sign-off, including any truck display, hanging sign and meeting nook.
- August–September 2027: Production in Fishkill, NY; EAC paperwork and certificates naming ATA and the City of Tampa filed.
- Mid-September 2027: In-house electrical, rigging and internet ordered from the center before early-bird pricing ends.
- Late September 2027: Freight to the advance warehouse with extra margin for hurricane season.
- October 16–19, 2027: MCE in Tampa; 2027 exhibit hours not confirmed yet. Our project manager runs move-in, show days and strike.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Request the MCE27 exhibitor prospectus and choose space and sponsorship
- Decide whether a truck or cab display is worth the floor space
- Brief Purple on the one fleet result the back wall should carry
- Approve the design by early August 2027
- File EAC paperwork and certificates naming ATA and the City of Tampa
- Order in-house electrical, rigging and internet before early-bird pricing ends
- Book rooms at the Embassy Suites or Water Street hotels when ATA opens housing
Every ATA MCE fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/ata-mce/