CattleCon 2027 · Budget & deadline sheet
February 2–4, 2027 · Music City Center, Nashville, TN
February 2–4, 2027 · Music City Center, Nashville, TN
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space, paid to National Cattlemen's Beef Association
- Material handling / drayage, if the CattleCon space rate leaves it out
- Electrical, internet and rigging orders for CattleCon
- Booth cleaning and whatever union labor the CattleCon venue requires
Published rates:
- NCBA Trade Show space, 2027: Not confirmed yet; rates are in NCBA's exhibitor prospectus
- 10×20 build: Rental $7,500–$15,000; custom $15,000–$45,000, Purple's 2026 planning range
- 20×20 island build: Rental $16,000–$40,000; custom $50,000–$120,000, Purple's 2026 planning range
Key dates
- Oversized equipment move-in at Music City Center: January 30, 2027
- Design sign-off with Purple: Early December 2026
- November 2026: Booth space and floor location set through the NCBA Trade Show exhibitor registration, which opened in September 2026.
- Early December 2026: Design sign-off, with equipment dimensions and any chute or trailer listed for oversized move-in.
- December 2026–January 2027: Production in our Fishkill, NY or Las Vegas shop; ranch-facing graphics proofed.
- January 30–31, 2027: Move-in at Music City Center: oversized equipment Saturday 9 a.m. to 2 p.m., all other booths Sunday 2 to 8 p.m.
- February 2–4, 2027: CattleCon; our project manager is on site, and the booth stays fully operational until 4 p.m. Thursday.
- February 4–5, 2027: Move-out Thursday 4 to 10 p.m. and Friday 8 a.m. to noon.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Register booth space with the NCBA Trade Show and request the floor location
- List chutes, trailers or vehicles for the Saturday oversized move-in
- Book housing only through the official CattleCon website
- Plan staff meals: outside food and drink is not allowed on the floor
- Schedule the team to stay until the Thursday 4 p.m. close
- Send Purple product photos and ranch results for graphics
No fee left off: every CattleCon cost is listed upfront, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/cattlecon/