DDW 2027 · Budget & deadline sheet
May 15–18, 2027 · Walter E. Washington Convention Center, Washington, D.C., DC
May 15–18, 2027 · Walter E. Washington Convention Center, Washington, D.C., DC
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Published rates:
- Booth space: $38 per sq ft inline, $43 island, 2027 rates
- Corner fee and non-profit booth: $200 per corner; $1,300 non-profit booth, 2027
- Drayage: About $175 per cwt, 200 lb minimum, 2026–27 planning figure
Key dates
- Full DDW 2027 booth payment due; the 50 percent cancellation penalty starts the next day: October 30, 2026
- Design sign-off with Purple: Mid-January 2027
- October 30, 2026: Full booth payment due to DDW; after this date a cancellation costs half the space fee.
- Mid-January 2027: Design sign-off; island drawings, hanging sign and see-through elevations prepared for DDW review.
- March 5, 2027: Booth drawings and DDW forms due for approval; production in Fishkill, NY runs 30 to 45 days.
- April 12 to May 3, 2027: Crates ship to the Freeman advance warehouse; Freeman orders placed before its early-April discount ends.
- May 12–15, 2027: Move-in, 8 a.m. to 4:30 p.m.; our project manager installs with vetted local labor and tests every monitor.
- May 16–18, 2027: Exhibit Hall open 9:30 a.m. to 4 p.m.; move-out runs May 18–20, then the booth goes to storage or the next GI meeting.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Pay the DDW booth fee by October 30, 2026 to avoid the 50 percent cancellation penalty
- Send us your DDW booth number, footprint and open sides
- List every scope tower, processor and monitor with dimensions, weight and power
- Decide on lasers, liquid nitrogen or compressed gas so we request DDW approval
- Choose a Product Theater slot or Satellite Symposium for extra priority points
- Book staff rooms through onPeak when housing opens in January 2027 for 10 priority points
- Approve the design by mid-January so drawings reach DDW by March 5
- Gather approved claims and required text for the evidence panels
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/ddw/