Detroit Auto Show 2027 · Budget & deadline sheet
January 14–24, 2027 · Huntington Place, Detroit, MI
January 14–24, 2027 · Huntington Place, Detroit, MI
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space, paid to DADA Inc.
- Material handling at Huntington Place, when the space rate does not include it
- Electrical service, internet and rigging at Huntington Place
- Cleaning, plus any union labor the venue requires
Published rates:
- Drayage: About $155 per cwt, Purple's 2026 Huntington Place planning figure
- Booth build: Custom 20×20 $50,000–$120,000; 20×40 $100,000–$250,000, Purple's 2026 bands
Key dates
- Preliminary floor plan, electrical requirements and EAC form due for the 2027 Detroit Auto Show: December 1, 2026
- Design sign-off with Purple: Mid-November 2026
- November 30, 2026: Signed contracts, floor plans, agreements and payments due, per the 2027 manual timeline.
- December 1, 2026: Preliminary floor plan to the Exhibit Compliance Department, Freeman Electrical requirements and the CSS EAC form due.
- December 14, 2026: Drawings to the Review Engineer for structural review; advance rates for Huntington Place services end; early move-in opens.
- December 21, 2026: Contracted move-in begins; halls dark December 24, 25 and January 1.
- January 12, 2027: Installation complete, empties out and vehicles inside the perimeter by 3 p.m.
- January 14–24, 2027: Detroit Auto Show 2027; move-out begins 7:01 p.m. January 24 and ends January 29.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Confirm your exhibitor or sponsor agreement with the show
- Send Purple the 2027 exhibitor manual and your space layout
- Hit November 30 for contracts and December 1 for the preliminary floor plan
- Plan vehicles for the two-gallon and battery rules
- Book press conference services with CSS by January 3
- Plan staff for media day, the Charity Preview and nine public days
Each Detroit Auto Show fee listed upfront and in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/detroit-auto-show/