Dreamforce 2027 · Budget & deadline sheet
September 21–23, 2027 · Moscone Center, San Francisco, CA
September 21–23, 2027 · Moscone Center, San Francisco, CA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Exhibit space (paid to Salesforce)
- Drayage, or material handling, when it is not in the Dreamforce space rate
- Electrical, internet and rigging orders for Dreamforce
- Booth cleaning and any union labor the Moscone Center requires
Published rates:
- Drayage: About $180 per cwt, Purple Moscone planning rate
Key dates
- Design sign-off with Purple: Mid-July 2027
- Spring 2027: Sponsorship confirmed with Salesforce; registration and the call for participation open, per Salesforce.
- Mid-July 2027: Design sign-off, demo list and hanging-sign drawing for the assigned Moscone hall.
- August 2027: Build and print in our Las Vegas shop; demo orgs tested on the booth screens.
- Early September 2027: Booth ships to the advance warehouse labelled with building, hall and booth number.
- September 21–23, 2027: Dreamforce 2027 at Moscone; your Purple project manager on call throughout.
- After Dreamforce: Dismantle under the San Francisco union rules; booth to storage or the next show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Confirm your Dreamforce sponsorship package and footprint with Salesforce
- Name the Salesforce clouds your app or practice extends
- Prepare demo orgs with sample data and a one-click reset
- Join the Dreamforce 2027 save-the-date list for passes and hotels
- Send Purple the building, hall and booth number when assigned
- Plan a graphic for the keynote announcement you support
Every fee on paper upfront, in full, for your Dreamforce booth. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/dreamforce/