Farm Progress Show 2027 · Budget & deadline sheet
August 31 – September 2, 2027 · Progress City USA, Decatur, IL
August 31 – September 2, 2027 · Progress City USA, Decatur, IL
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space, paid to Farm Progress
- Material handling (drayage) at the Progress City USA, where the space rate does not include it
- Electrical, internet and rigging orders for Farm Progress Show
- Cleaning, plus any union labor the venue requires
Published rates:
- Exhibit lots: Not published; priced through Farm Progress Show booth sales
- Field demo add-on, 2026: $500 for Varied Industries Tent exhibitors; outdoor lot exhibitors qualify without the fee
- Golf cart and lot restoration, 2026: Extra cart passes $100 each (one per outdoor lot included); at least $500 if the show must clean or reseed a lot
- Booth build: 10×20 rental $7,500–$15,000; custom 20×30 island $75,000–$175,000, Purple's 2026 planning range
Key dates
- Farm Progress Show 2027 opens in Decatur; 2027 exhibitor deadlines not confirmed yet: August 31, 2027
- Design sign-off with Purple: May 2027
- Winter–spring 2027: Apply for a lot through Farm Progress Show booth sales and settle the lot size and location.
- May 2027: Design sign-off, including tent, flooring, power and any temporary building.
- June–July 2027: Production and printing in Fishkill, NY or Las Vegas; outdoor graphics built for wind and sun.
- Mid-August 2027: Lots open for set-up; in 2026 gates opened two weeks before the show.
- Late August 2027: Final set-up and the Varied Industries Tent move-in; 2027 dates are not confirmed yet.
- August 31 – September 2, 2027: Show days, 8 a.m. to 4 p.m.; tear-down only after the Thursday close, then the lot is restored and reseeded.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Apply for a 2027 lot through Farm Progress Show booth sales
- Decide lot or Varied Industries Tent, and whether you join field, drone or Ride & Drive demos
- Order 120-volt or 240-volt service through the application
- Plan tents, flooring, shade and any air conditioning with its fence
- Upload a certificate of insurance to the Exhibitor Resource Center
- Book golf cart passes; one per outdoor lot
- Budget for lot restoration and reseeding
Each Farm Progress Show fee listed upfront and in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/farm-progress-show/