FMS 2027 · Budget & deadline sheet
July 27–29, 2027 · Santa Clara Convention Center, Santa Clara, CA
July 27–29, 2027 · Santa Clara Convention Center, Santa Clara, CA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Key dates
- Mid-May 2027: Design sign-off, rack and demo hardware specs locked, island drawings submitted where required.
- June 2027: Production in Las Vegas, NV; component mounts test-fitted with your real samples and graphics proofed.
- Early July 2027: Booth ships to the advance warehouse; power and network orders placed for the live rack.
- July 25–26, 2027: Targeted move-in; Purple's crew installs, connects the rack and runs the pre-show QA.
- July 27–29, 2027: Show days; a Purple project manager is on call for the full run.
- July 29–30, 2027: Dismantle, demo hardware packed to your return plan, booth to storage or the next show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Pull booth number, footprint and open sides from the FMS contract
- List every device, module and board to be shown, with mount and label copy
- Decide whether a live rack or demo server runs in the booth and its power, network and heat needs
- Send the approved benchmark configuration, units and conditions for any performance graphic
- Name the presenter for each demo station and the specialist who takes deep-dive questions
- Send logo, brand palette and product photography to Purple
- Approve the concept rendering, lighting plan and screen content
- Book hotels near Great America Parkway and plan the return of demo hardware
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/future-memory-storage/