FMS 2027 · July 27–29, 2027 · Santa Clara Convention Center, Santa Clara
FMS 2027 booth design & build in Santa Clara
Custom and rental exhibits for memory, storage and semiconductor companies, built so an engineer can inspect the part and a buyer can grasp the system. Lit component mounts, live racks with power and network handled, and installation by Purple's own crew at the Santa Clara Convention Center.
- July 27–29, 2027
- Santa Clara Convention Center
Every last fee listed upfront, in full, on paper. 3,000+ exhibitors · 10,000+ booths built · 4.9★ client rating · Since 2015
An IT professional works at a computer in a server room
01 Purple at FMS 2027
What makes FMS different, and how we build for it
FMS is where the memory and storage industry shows its roadmap. The sponsor list puts KIOXIA, Micron, Samsung Semiconductor, SK hynix and Silicon Motion beside Marvell, FADU Technology and SanDisk, and the last edition drew 4,000+ attendees from 1,750+ organizations, with 250+ speakers across 12+ content themes running all three days. Your visitors are engineers and architects who move between a session and the floor in the same hour, so a booth has to answer one technical question fast: a mounted device, an architecture graphic and a live demo that agree with each other. We build FMS booths so a specialist can inspect the part and a buyer can grasp the system.
The real device on a stable mount with a magnified view, a system diagram at the right depth, and a specialist they can reach without waiting through a sales pitch.
A live rack or enclosure showing your product inside a configuration they recognize, with approved performance context and a quiet table for integration questions.
One clear application message readable from the aisle, a short guided demo, and a private position for roadmap and partnership conversations.
Your team in Santa Clara
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY and our Las Vegas hub, ship to the Santa Clara Convention Center, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team lands to a lit, stocked booth. You just show up.
02 Booths & pricing for FMS 2027
Pick a footprint. We price it as a rental, a custom build, or a hybrid.
FMS floors mix 10×10 inlines from component and IP vendors with 20×20 and larger islands from the memory makers and system builders. Exhibitors here usually choose a 10×20 with one guided demo station or a 20×20 island with a live rack, a demo wall and a small meeting table.
One lit component mount with a magnified visual, a single architecture graphic and a presenter screen for a controller, module or IP demo.
Shown: Easy Shopper, a Purple inline booth
See 10×10 rental booths →
A guided demo station with two screens, a component wall arranged by product family, and a standing table for engineering notes.
Shown: data-pixel, a Purple inline booth
See 10×20 rental booths →
A live rack or enclosure with services hidden, a demo wall, a component studio and an open meeting table under a hanging sign.
Shown: LeadSquared, a Purple island exhibit
See 20×20 rental booths →
Several linked stations from device to system to application, a private meeting room for roadmap talks, and storage for spare drives and literature.
Shown: dmi digital illustrate inc., a Purple island exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
We estimate every one of these on your proposal, so the total is on paper before you sign.
All-in 2026 ranges for design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show. Get an exact number for FMS with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
03 Built by Purple
Booths we have designed, built and installed
Case study · KLEEMANN
KLEEMANN at industrial technology exhibition
An interactive booth for a global elevator manufacturer: digital simulations, real product showcases and a floor plan that guided visitors from first step to last.
Read the KLEEMANN case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · more client reviews
Trusted by exhibitors including
04 Designing for memory, storage and semiconductor companies at FMS
Four things we get right for FMS exhibitors
1Three messages in a fixed order
A visitor should not need a spec sheet to see what your product does. We fix three messages in order, application, product role and evidence, and keep the same terms on the mount label, the architecture graphic and the presenter screen. The result is technically serious, visually calm and easy to read from the aisle.
2Make a small part read large
A drive or module fits in a hand while its value sits in a rack. We build stations that connect the three scales: a lit mount with a magnified visual for the part, a clear system diagram, and a screen for the application, so a presenter never has to hunt for the next thing to show.
Engineer the rack before the graphics
Racks, enclosures and demo servers need power, network, cooling and access to the interfaces your engineers will point at. We collect weights, connector positions and heat output before we draw, order the drops, and build the enclosure so services and cabling are hidden but reachable.
Keep benchmarks honest and conversations private
Benchmark content is your material. We collect the approved configuration, units and conditions before we design any chart, and keep the display honest to that evidence. A separate meeting position with a work surface handles the deeper integration conversation while the open demo keeps running.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for CalligoTec.
Start my FMS concept05 Santa Clara Convention Center · Santa Clara
Logistics for FMS 2027, handled
The Santa Clara Convention Center is a compact hall in the middle of the semiconductor corridor, and FMS runs a tight three-day show, so move-in is short and racks land on the same dock as everyone else's crates. We read the FMS exhibitor kit, order the power and network drops your live rack needs, book your freight targets and the advance warehouse, and coordinate the general contractor for drayage and rigging. The booth ships from our Las Vegas shop, a one-day run to Santa Clara, and our crew installs, runs a pre-show QA on every screen and demo unit, and stays on call through July 29.
What Purple handles
- Exhibitor kit, general contractor orders and freight targets
- Power, network and cooling for live racks and demo servers
- Custom component mounts and magnified visuals
- Graphics printed in house and proofed against your brand files
- Freight to the advance warehouse and drayage paperwork
- Installation, pre-show QA, dismantle and return shipping
Timeline, counted back from move-in
- Mid-May 2027Design sign-off, rack and demo hardware specs locked, island drawings submitted where required.
- June 2027Production in Las Vegas, NV; component mounts test-fitted with your real samples and graphics proofed.
- Early July 2027Booth ships to the advance warehouse; power and network orders placed for the live rack.
- July 25–26, 2027Targeted move-in; Purple's crew installs, connects the rack and runs the pre-show QA.
- July 27–29, 2027Show days; a Purple project manager is on call for the full run.
- July 29–30, 2027Dismantle, demo hardware packed to your return plan, booth to storage or the next show.
FMS exhibitor questions
Questions exhibitors ask us before FMS
How much does a 20×20 booth at FMS cost?
A 20×20 custom island with a live rack, demo wall and meeting table runs $50,000 to $120,000, all in for design, structure, graphics and installation. A complete 10×20 rental with one demo station lands between $7,500 and $15,000. Send us your product list and demo plan and we return a fixed number.
Can you install at the Santa Clara Convention Center?
Yes. We build in Fishkill, NY and Las Vegas, NV and install in Santa Clara with our own project manager and local labor. Our crew sets the structure, mounts your samples, connects the rack and tests every screen before your team arrives, then dismantles and ships the booth out after the last day.
Can we rent a booth for FMS instead of buying one?
Yes. Rental structures with your graphics run $3,500 to $8,000 for a 10×10 and $16,000 to $40,000 for a 20×20 island. We add custom mounts for your components and a demo station, so a rental at FMS still looks built for your product rather than borrowed from a catalog.
When do we need to decide?
Design sign-off by mid-May gives a comfortable 30 to 45 day build in June and a ship date in early July. Later is possible, and the trade-off is choice of finishes and expedited freight. Start the conversation now and we hold a production slot for late June.
Do you handle the general contractor orders and drayage?
Yes. We order the general contractor services, book your freight targets, ship to the advance warehouse, prepare the drayage paperwork and handle material handling on both ends. You get one Purple project manager, a single invoice, and a copy of every deadline so nothing depends on a form you did not know about.
Before you sign with anyone
Five questions to ask any exhibit builder for FMS:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your FMS booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.
