HDAW 2027 · Budget & deadline sheet
January 18–21, 2027 · Gaylord Texan Resort & Convention Center, Grapevine, TX
January 18–21, 2027 · Gaylord Texan Resort & Convention Center, Grapevine, TX
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Your HDAW booth space, paid to the organizer
- Drayage, or material handling, when it is not in the HDAW space rate
- Electrical service, internet and rigging at the Gaylord Texan Resort & Convention Center
- Cleaning, plus any union labor the venue requires
Published rates:
- Space, 2027: $41.90 per sq. ft. members, $73.90 non-members; island +$2,465, peninsula +$1,365, corner +$850
- Extra registrations, 2027: $525 each for members, $875 for non-members beyond the two per 10×10 unit
- Booth build: 10×20 rental $7,500–$15,000; custom 20×20 island $50,000–$120,000, Purple's 2026 planning range
- After-hours vehicle inspection: $45 per hour, two-hour minimum, paid to the City of Grapevine, 2027 rules
Key dates
- Exhibitor Appointed Contractor application and sample certificate of insurance due to HDAW: December 15, 2026
- Design sign-off with Purple: Late November 2026
- Late November 2026: Design sign-off, with the drawing checked against HDAW's 8-foot inline and 20-foot island rules and sent for show approval.
- December 2026: Production in our Fishkill, NY or Las Vegas shop; EAC application and certificate of insurance filed by December 15 and 18.
- Early January 2027: Freight ships to Freeman's warehouse per the shipping guidelines; vehicle permit, if any, filed with the Gaylord Texan.
- January 17–18, 2027: Freight in from 8 a.m. Sunday, booth setup from noon, freight doors open 8 a.m. to 5 p.m. both days.
- January 19–20, 2027: Product Expo open Tuesday afternoon and Wednesday morning; our project manager is on the floor.
- January 20–21, 2027: Dismantle from 1 p.m. Wednesday; everything packed and carriers checked in by 10 a.m. Thursday.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Confirm your HDAW member rate through ADS, the Auto Care Association, CVSN or MEMA Aftermarket Suppliers
- Pay the booth balance by November 9, 2026
- Approve a design drawn to the 8-foot inline rule, or 20 feet on an island
- Send Purple the EAC details for HDAW's December 15, 2026 deadline
- Register booth badges and CompuLEAD by December 18, 2026
- Book one-on-one meetings with your target distributors
- Reserve rooms at the Gaylord Texan, HDAW's only official housing provider
Every last fee for HDAW, listed upfront and in full on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/heavy-duty-aftermarket-week/