UNBOUND 2027 · Budget & deadline sheet
September 8–10, 2027 · Boston (venue not confirmed yet), Boston, MA
September 8–10, 2027 · Boston (venue not confirmed yet), Boston, MA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Exhibit space (paid to HubSpot)
- Material handling (drayage) at the Boston (venue not confirmed yet), where the space rate does not include it
- Electrical service, internet and rigging at the Boston (venue not confirmed yet)
- Booth cleaning and any union labor the Boston (venue not confirmed yet) requires
Published rates:
- General Admission pass, UNBOUND 2027: $1,699 (Sept 8–10, 2027)
Key dates
- UNBOUND 2027 registration reopens on Cyber Monday: November 30, 2026
- Design sign-off with Purple: Late June 2027
- Spring 2027: Sponsor package and footprint agreed with HubSpot; we start the concept for a Blank Footprint or Custom Experience.
- Late June 2027: Design sign-off, artwork for HubSpot's turnkey graphics, demo list and screen plan.
- July 2027: Production and printing in our Fishkill, NY shop; screens and demo kit tested with your live portal.
- Mid-August 2027: Crates and demo kit ship to Boston on the sponsor kit's dates; 2027 move-in dates not confirmed yet.
- September 7–10, 2027: VIP welcome party on September 7, then three UNBOUND days; your Purple project manager stays on call.
- After September 10, 2027: Strike, return freight and storage in Fishkill or shipment to your next event.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Confirm your UNBOUND 2027 package: turnkey booth, Blank Footprint or Custom Experience
- Get HubSpot's artwork template and file deadline for turnkey graphics
- Pick the HubSpot workflow your demo shows from start to finish
- List screens, devices and demo portals and who resets them
- Buy extra staff passes at the General Admission rate if your package is short
- Book Boston rooms through the official rates once the venue is named
- Plan a Surprise & Delight moment if your package includes one
Every fee on paper upfront, in full, for your UNBOUND booth. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/hubspot-unbound/