IDDBA 2027 · Budget & deadline sheet
June 6–8, 2027 · Georgia World Congress Center, Atlanta, GA
June 6–8, 2027 · Georgia World Congress Center, Atlanta, GA
Booth price tiers (all-in, 2026 ranges)
| Footprint | Rental with your graphics | Custom build |
|---|---|---|
| 10×20 inline | $7,500 – $15,000 | $15,000 – $45,000 |
| 10×30 inline | $12,000 – $22,000 | $25,000 – $65,000 |
| 20×20 island | $16,000 – $40,000 | $50,000 – $120,000 |
| 20×30+ island | $25,000 – $55,000 | $75,000 – $175,000 |
Includes design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show.
Billed by the show
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Key dates
- Late March 2027: Design sign-off, equipment schedule locked and utility orders placed.
- April 2027: Production; counters built to your refrigeration and prep equipment.
- Mid-May 2027: Booth ships to the advance warehouse in Atlanta; product delivery scheduled to arrive after install.
- First week of June 2027: Targeted move-in; our on-site team installs, powers the equipment and runs a full sample walkthrough.
- June 6–8, 2027: Show days; a Purple project manager is on call for the whole run.
- June 8–9, 2027: Dismantle, equipment and remaining product packed to your return plan, booth to storage or the next show.
Purple planning timeline; confirm official dates against your exhibitor kit.
Checklist
- Send Purple your IDDBA booth number and footprint from the space contract
- List every piece of equipment with dimensions, power and water needs
- Decide which products are sampled cold, ambient or prepared live
- Count the samples you can serve in a ten-minute rush and size the counter to it
- Choose the hero package and the range to show on the merchandising wall
- Send logo, brand palette, packaging artwork and product photography to Purple
- Approve the concept rendering and the counter layout
- Book onPeak hotels near the GWCC and plan product delivery and return
Every last fee listed upfront, in full, on paper. Questions or a fixed proposal: (800) 994-8030 · info@purpleexhibits.com · purpleexhibits.com/shows/iddba/