IDDBA 2027 · June 6–8, 2027 · Georgia World Congress Center, Atlanta
IDDBA 2027 booth design & build in Atlanta
Custom and rental exhibits for dairy, deli, bakery and foodservice brands, built around the sample. Refrigerated counters, a working prep core, power and water ordered in advance, and Georgia World Congress Center drayage ordered and tracked by your Purple project manager.
- June 6–8, 2027
- Georgia World Congress Center
Every IDDBA fee listed upfront, in full, on paper. 10,000+ booths built · 3,000+ exhibitors served · 4.9★ client rating · Since 2015
Female scientist examining samples through a laboratory microscope
01 Purple at IDDBA 2027
What makes IDDBA different, and how we build for it
IDDBA is the one show where a retail deli, dairy or bakery buyer walks the floor with the authority to change a planogram: 81% of retail attendees in 2026 were buyers and key decision-makers. IDDBA surrounds the exhibit hall with What's in Store Live, the Champions of Change program and the Hosted Buyer Program, so buyers arrive with fresh merchandising ideas and go looking for products that fit them. Hotels book through onPeak, and 200 companies exhibited for the first time in 2026 among 1,000+ exhibitors from 40+ countries. Your booth competes with a thousand others for the buyer's palate, so the sample, the package and the case-ready story have to sit in one clear line of sight at the Georgia World Congress Center.
A tasting they can finish in under a minute, the retail-ready package beside it, and a table where assortment, pricing and distribution can be discussed away from the sample line.
Proof the product performs in a service case or behind a counter: slicing, heating and plating demos with the real equipment, and merchandising ideas they can copy in store.
The full range visible by format and pack size, spec sheets within reach, and staff who can talk shelf life, case counts and lead times without leaving the booth.
Your team in Atlanta
Two shops behind your IDDBA booth
Your IDDBA booth is built in our own production shop in Fishkill, NY, or at our Las Vegas hub, shipped to the Georgia World Congress Center and installed by vetted local labor with our own project manager on the floor. Turnaround is a predictable 30 to 45 days, with pre-show QA and secure storage for your IDDBA booth.
Your staff walks onto the IDDBA floor and the booth is already lit and stocked. You just show up.
02 Booths & pricing for IDDBA 2027
Popular booth sizes at IDDBA
With 1,000+ exhibiting companies and 200 first-timers in 2026, the IDDBA floor runs from national brands with island demo kitchens to regional producers in 10×10 and 10×20 inlines, so a small booth needs one strong product display and an efficient sample counter. Most Purple food clients choose between a 10×20 with a refrigerated counter and a 20×20 island with a hidden prep core.
A serving counter at one end, a merchandising wall showing every flavor and pack size, and a small table for buyer talks.
Shown: a Purple inline booth for Ecotact
See 10×20 rental booths →
Space for a slicing or heating demo on real equipment beside the sample counter, with restock and waste behind both, and a buyer table at the far end clear of the sample line.
Shown: a Purple inline booth for Ducon
See 10×30 rental booths →
An island with an enclosed prep and cold-storage core, two serving faces, a hanging sign and an open meeting area.
Shown: a Purple island exhibit for Nature's Touch
See 20×20 rental booths →
A demo kitchen with live slicing or baking, multiple tasting stations, a private meeting room and dedicated storage for product and equipment.
Shown: a Purple large-format exhibit for Turkish Tastes
See 20×30 rental booths →In Purple's IDDBA price
- Your design and 3D rendering, revised until it is right for IDDBA
- Booth structure and printed graphics, plus counters and storage as specified
- Booth lighting, with power distributed inside the booth
- Installation and dismantle in Atlanta, run by our project manager on the floor
- Every IDDBA show-service order and deadline tracked for you
What IDDBA and its contractor bill
- Exhibit space (paid to International Dairy Deli Bakery Association)
- Drayage, or material handling, when it is not in the IDDBA space rate
- Electrical, internet and rigging orders for IDDBA
- Booth cleaning and whatever union labor the IDDBA venue requires
Every one of these is estimated on your proposal, so you see the full IDDBA total on paper before you sign.
The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for IDDBA are quoted per project. The booth cost calculator gives an exact number for your IDDBA booth; the 2026 booth cost guide has the 2026 ranges.
Tell us your IDDBA booth size and what the space has to do. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for IDDBA. No charge.
03 Built by Purple
Booths we designed, built and installed: a few to compare for IDDBA
Case study · Machu Picchu Foods
Machu Picchu Foods at a food and beverage trade show
A walk-through, layered environment drawn from the landmark itself, where curiosity turned into sampling conversations.
Read the Machu Picchu Foods case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · client reviews
Trusted by exhibitors including
04 Designing for dairy, deli, bakery and foodservice brands at IDDBA
Four things we get right for IDDBA exhibitors
1Build the sample loop first
We map where a buyer first sees the food, where staff hand it over and where used cups and napkins go before we place a single wall. Restock, waste and prep run behind the counter so the sample line never crosses the sales conversation.
2Design the counter around the equipment
Refrigerated cases, warmers, slicers and ovens each need clearance, power and sometimes water. We build the counter to your equipment schedule, hide cords and compressors, and order utilities in advance so nothing is plugged into a guess on move-in day.
Keep the package in the picture
A buyer tastes the product but buys the package. We put the retail-ready pack, case count and shelf-life information at eye level beside the tasting, grouped the way a merchandiser sets a case, so the range reads without a brochure.
Give hospitality a backstage
A welcoming counter only stays welcoming if supplies are within reach. We plan a defined prep surface, reachable storage and a clean handoff from the person serving to the person answering buyer questions, so the tasting repeats all day.
Concept rendering
Your IDDBA proposal comes with a rendering like this
Before we cut a single panel, you see the booth in 3D (layout, graphics, lighting and product positions) and we revise it until it is right. This one is a Purple concept for Seafoodia.
Start my IDDBA concept05 Georgia World Congress Center · Atlanta
Logistics for IDDBA 2027, handled
The Georgia World Congress Center is a right-to-work venue, so your own staff can help set up while drayage and utilities route through the show's official contractor. The campus runs across Buildings A, B and C, joined since 2020 by the Exhibit Hall BC connector, with 1.4 million square feet of exhibit space. Purple plans around a drayage estimate of about $150 per hundredweight with a 200-pound minimum, ships your booth to the advance warehouse, orders power and water for refrigeration and prep equipment, and times perishable product delivery to arrive after the counters are set. Your Purple project manager runs the install, and downtown hotels near MARTA's Dome/GWCC station, including the Omni at CNN Center, keep your team a short walk from the hall.
Hall rules, drayage estimates and freight deadlines for the building that hosts IDDBA are in our Georgia World Congress Center exhibitor guide.
What Purple handles
- Exhibitor kit, contractor orders and target move-in dates
- Power and water orders for refrigeration and prep equipment
- Counters and storage built to your equipment schedule
- Graphics printed in house and proofed against your packaging
- Advance-warehouse freight and drayage paperwork for IDDBA
- Install and dismantle run on the floor by your Purple project manager, plus return shipping
IDDBA timeline, counted back from move-in
- Late March 2027Design sign-off, equipment schedule locked and utility orders placed.
- April 2027Production; counters built to your refrigeration and prep equipment.
- Mid-May 2027Booth ships to the advance warehouse in Atlanta; product delivery scheduled to arrive after install.
- First week of June 2027Targeted move-in; your Purple project manager runs the install, powers the equipment and leads a full sample walkthrough.
- June 6–8, 2027Show days; a Purple project manager is on call for the whole run.
- June 8–9, 2027Dismantle, equipment and remaining product packed to your return plan, booth to storage or the next show.
Purple's planning timeline for IDDBA. We confirm the official move-in, freight target and order deadlines for the Georgia World Congress Center against your booth when you book; they come from your exhibitor kit and assigned schedule.
Print the IDDBA budget & deadline sheetIDDBA exhibitor questions
Questions exhibitors ask us before IDDBA
How much does a 20×20 at IDDBA cost?
A 20×20 island rental lands between $16,000 and $40,000 and a custom 20×20 between $50,000 and $120,000, covering design, structure, graphics and installation. Refrigerated counters, a prep core and utility orders move the number, so send us your equipment list and we return a fixed quote.
Can you install at the Georgia World Congress Center?
Yes. Georgia is a right-to-work state, and your Purple project manager runs the install, with the refrigeration and prep equipment set and every counter leveled before you arrive. Drayage and utilities route through the show's official contractor, and we place those orders for you.
Can we rent a booth for IDDBA?
Yes. Rental structures with your graphics start at $7,500 for a 10×20, and we add a custom refrigerated counter or merchandising wall where it matters. Many of the 200 companies that exhibited at IDDBA for the first time in 2026 started this way.
When do we need to decide?
Design sign-off by late March gives a comfortable 30 to 45 day build and a mid-May ship date to the advance warehouse. Later is possible; the trade-off is equipment lead times and freight cost, and utility orders get more expensive after the advance deadline.
Do you handle contractor orders, drayage and utilities?
Yes. We read the IDDBA exhibitor kit, file every form that concerns the booth, book target move-in dates, order power and water for your equipment, and keep you copied on every deadline. You supply the product; we make sure the booth is cold, powered and ready to serve.
Before you sign for IDDBA
Five questions to ask any exhibit builder for IDDBA:
- Are all fees on paper, including what the contractor at the Georgia World Congress Center bills?
- Is the booth built in your own shop or by a subcontractor?
- Is your project manager on the floor for install and dismantle?
- What exactly is in the rental, and what does IDDBA bill?
- Where is the booth stored after the show, and at what cost?
Common situations
Already own a booth? Your existing booth gets refreshed graphics and repairs, then we ship it to Atlanta, install it and store it between shows. You keep using the structure you already paid for.
Exhibiting from outside the US? For IDDBA, we act as your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, and one project manager who answers your emails in your time zone.
Short on time? In two to three weeks, a rental with your graphics can be ready for Atlanta. On the first call, we tell you what is realistic for IDDBA.
Get a proposal
Tell us about your IDDBA booth
What happens next
- We reply within one business day with questions about your products, goals and IDDBA footprint.
- Usually within a week, you receive a concept rendering and a fixed IDDBA proposal. Each IDDBA fee listed upfront and in full, on paper.
- We build in 30–45 days, ship to the IDDBA advance warehouse and install before the hall opens.
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