IDDBA 2027 · June 6–8, 2027 · Georgia World Congress Center, Atlanta
IDDBA 2027 booth design & build in Atlanta
Custom and rental exhibits for dairy, deli, bakery and foodservice brands, built around the sample. Refrigerated counters, a working prep core, power and water ordered in advance, and Georgia World Congress Center drayage handled by our on-site team.
- June 6–8, 2027
- Georgia World Congress Center
Every last fee listed upfront, in full, on paper. 3,000+ exhibitors · 10,000+ booths built · 4.9★ client rating · Since 2015
Rows of colorful sweets and snack products displayed in a candy shop
01 Purple at IDDBA 2027
What makes IDDBA different, and how we build for it
IDDBA is the one show where a retail deli, dairy or bakery buyer walks the floor with the authority to change a planogram: 81% of retail attendees in 2026 were buyers and key decision-makers. IDDBA surrounds the exhibit hall with What's in Store Live, the Champions of Change program and the Hosted Buyer Program, so buyers arrive with fresh merchandising ideas and go looking for products that fit them. Hotels book through onPeak, and 200 companies exhibited for the first time in 2026 among 1,000+ exhibitors from 40+ countries. Your booth competes with a thousand others for the buyer's palate, so the sample, the package and the case-ready story have to sit in one clear line of sight at the Georgia World Congress Center.
A tasting they can finish in under a minute, the retail-ready package beside it, and a table where assortment, pricing and distribution can be discussed away from the sample line.
Proof the product performs in a service case or behind a counter: slicing, heating and plating demos with the real equipment, and merchandising ideas they can copy in store.
The full range visible by format and pack size, spec sheets within reach, and staff who can talk shelf life, case counts and lead times without leaving the booth.
Your team in Atlanta
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY and our Las Vegas hub, ship to the Georgia World Congress Center, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team lands to a lit, stocked booth. You just show up.
02 Booths & pricing for IDDBA 2027
Pick a footprint. We price it as a rental, a custom build, or a hybrid.
With 1,000+ exhibiting companies and 200 first-timers in 2026, the IDDBA floor runs from national brands with island demo kitchens to regional producers in 10×10 and 10×20 inlines, so a small booth needs one strong product display and an efficient sample counter. Most Purple food clients choose between a 10×20 with a refrigerated counter and a 20×20 island with a hidden prep core.
One refrigerated or ambient sample counter, a hero display of the retail package and undercounter storage for restock.
Shown: ecotact, a Purple inline booth
See 10×10 rental booths →
A serving counter at one end, a merchandising wall showing every flavor and pack size, and a small table for buyer talks.
Shown: Ducon, a Purple inline booth
See 10×20 rental booths →
An island with an enclosed prep and cold-storage core, two serving faces, a hanging sign and an open meeting area.
Shown: Nature's Touch, a Purple island exhibit
See 20×20 rental booths →
A demo kitchen with live slicing or baking, multiple tasting stations, a private meeting room and dedicated storage for product and equipment.
Shown: J&J Snack Foods, a Purple island exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
We estimate every one of these on your proposal, so the total is on paper before you sign.
All-in 2026 ranges for design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show. Get an exact number for IDDBA with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
03 Built by Purple
Booths we have designed, built and installed
Case study · Machu Picchu Foods
Machu Picchu Foods at food and beverage trade show
A layered, walk-through environment inspired by the landmark itself, turning curiosity into sampling conversations.
Read the Machu Picchu Foods case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · more client reviews
Trusted by exhibitors including
04 Designing for dairy, deli, bakery and foodservice brands at IDDBA
Four things we get right for IDDBA exhibitors
1Build the sample loop first
We map where a buyer first sees the food, where staff hand it over and where used cups and napkins go before we place a single wall. Restock, waste and prep run behind the counter so the sample line never crosses the sales conversation.
2Design the counter around the equipment
Refrigerated cases, warmers, slicers and ovens each need clearance, power and sometimes water. We build the counter to your equipment schedule, hide cords and compressors, and order utilities in advance so nothing is plugged into a guess on move-in day.
Keep the package in the picture
A buyer tastes the product but buys the package. We put the retail-ready pack, case count and shelf-life information at eye level beside the tasting, grouped the way a merchandiser sets a case, so the range reads without a brochure.
Give hospitality a backstage
A welcoming counter only stays welcoming if supplies are within reach. We plan a defined prep surface, reachable storage and a clean handoff from the person serving to the person answering buyer questions, so the tasting repeats all day.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for Seafoodi.
Start my IDDBA concept05 Georgia World Congress Center · Atlanta
Logistics for IDDBA 2027, handled
The Georgia World Congress Center is a right-to-work venue, so your own staff can help set up while drayage and utilities route through the show's official contractor. The campus runs across Buildings A, B and C, joined since 2020 by the Exhibit Hall BC connector, with 1.4 million square feet of exhibit space. Purple plans around a drayage estimate of about $150 per hundredweight with a 200-pound minimum, ships your booth to the advance warehouse, orders power and water for refrigeration and prep equipment, and times perishable product delivery to arrive after the counters are set. Our on-site team installs, and downtown hotels near MARTA's Dome/GWCC station, including the Omni at CNN Center, keep your team a short walk from the hall.
Hall rules, drayage estimates and freight deadlines for this building are in our Georgia World Congress Center exhibitor guide.
What Purple handles
- Exhibitor kit, contractor orders and target move-in dates
- Power and water orders for refrigeration and prep equipment
- Counters and storage built to your equipment schedule
- Graphics printed in house and proofed against your packaging
- Freight to the advance warehouse and drayage paperwork
- Installation, dismantle and return shipping with our on-site team
Timeline, counted back from move-in
- Late March 2027Design sign-off, equipment schedule locked and utility orders placed.
- April 2027Production; counters built to your refrigeration and prep equipment.
- Mid-May 2027Booth ships to the advance warehouse in Atlanta; product delivery scheduled to arrive after install.
- First week of June 2027Targeted move-in; our on-site team installs, powers the equipment and runs a full sample walkthrough.
- June 6–8, 2027Show days; a Purple project manager is on call for the whole run.
- June 8–9, 2027Dismantle, equipment and remaining product packed to your return plan, booth to storage or the next show.
IDDBA exhibitor questions
Questions exhibitors ask us before IDDBA
How much does a 20×20 at IDDBA cost?
A 20×20 island rental lands between $16,000 and $40,000 and a custom 20×20 between $50,000 and $120,000, covering design, structure, graphics and installation. Refrigerated counters, a prep core and utility orders move the number, so send us your equipment list and we return a fixed quote.
Can you install at the Georgia World Congress Center?
Yes. Georgia is a right-to-work state, so our on-site team installs your booth, sets the refrigeration and prep equipment, and levels every counter before you arrive. Drayage and utilities route through the show's official contractor, and we place those orders for you.
Can we rent a booth for IDDBA?
Yes. Rental structures with your graphics start at $3,500 for a 10×10 and $7,500 for a 10×20, and we add a custom refrigerated counter or merchandising wall where it matters. Many of the 200 companies that exhibited at IDDBA for the first time in 2026 started this way.
When do we need to decide?
Design sign-off by late March gives a comfortable 30 to 45 day build and a mid-May ship date to the advance warehouse. Later is possible; the trade-off is equipment lead times and freight cost, and utility orders get more expensive after the advance deadline.
Do you handle contractor orders, drayage and utilities?
Yes. We read the IDDBA exhibitor kit, file every form that concerns the booth, book target move-in dates, order power and water for your equipment, and keep you copied on every deadline. You supply the product; we make sure the booth is cold, powered and ready to serve.
Before you sign with anyone
Five questions to ask any exhibit builder for IDDBA:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your IDDBA booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.
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